Innovation

Strategy and Technology

 Substantial Shift in Technology Resource Required

 Competences and Technology Specialisation

 Technology as Basis of Competitive Advantage

 Capture of ‘Organisational’ Knowledge

 IT as Competitive Weapon

 Creating Conditions for Innovation

 Timing: Technology Forecasting

 Leadership vs. Followership

 Commercialisation of Technology Conditions for Innovation

Strategies for growth

 Innovation
 Alliances
 Mergers and Acquisitions

….Supported by

 Financial policy
 Development and use of capabilities
 Investments in Research
Choices

 Market penetration

 Product development risk/growth

 Market development

 Diversification
Innovation

 Innovation = invention + exploitation + protection

 Innovation = learning + knowledge + resources

 Innovation = customer needs + technological capacity

Innovation

 Innovation > product, process or strategic initiative alone

 Innovation requires simultaneous management of design and

manufacture

 Innovation is from luck

 Innovation is from large research investments

Managing the stages of innovation

 Knowledge acquisition

 Assimilation

 Development

 Exploitation
Patterns of innovation as enterprises grow

Innovation
Product innovation

Process innovation

size of enterprise
Property Rights

 Patents

 Copyrights

 Trademarks

 Trade secrets

 Threat of retaliation [government / company]

……. Tacitness / lead time / complementary resources