2018/2019 GHPCO Campaign

By: Breanna Kelley

 Objectives
Psychomotor Objective:
1.Board Members will express their own opinion what membership campaign
techniques they think works best
2.Board Members will express their own opinion of how to reach out to potential
members

Cognitive Objective:
1.Board Members will be able to identify at least 5 non-members of GHPCO are
2. Board Members will be able to identify who the current members of GHPCO are

Behavioral Objective:
1.Board members should be able to illustrate campaigning through phone calls or
email blast
2.Board members should be able to demonstrate proper techniques on how to market
GHPCO to potential members
 Current Members 2018/2019
• Attached is the document listed 2018/2019 Membership. This is a
list of all current members, non renewed members and non
members.
• We currently have 406 active profiles including 119
Affiliates/Individual Members, 25 Palliative Members and 93
Providing Members.
During the month of June we have focused on updating the website.
As of June 18th 2018 we can confirm that the website provider
members and contacts are fully updated with the data below.
- Members
- Contacts
- Numbers
- Addresses
 Current Membership
• When searching current membership you will see
line1-107 are new or renewed members
• Line 108-237 are organizations who have not
renewed
( We have been in touch with homestead and they are currently
processing their renewal)
 Non Members
Non-Members is the second tab on the excel sheet.
• These are organizations from the Map2Care website
• Per Melanie Simon, Division Chief HFRD. Map2Care is not up
to date and DCH is currently updating the resource
• These are the organizations that could benefit from a focused
campaign
 Suggested Action items to optimize
new membership
- Look at locations of the organizations and invite them to existing
networking meeting near them. (Savannah -6/29 and North Georgia-7/10 )
- Or plan networking events closer to where they are located and invite
them to come.
- Bring in new organizations by offering a 15% off deal when signing up
within a certain time period (July 1–August 1)
- Offering 10% off deal when signing up for first workshop.
- Emailing/ contacting Organizations and planning a meeting or call to tell
them the benefits of joining GHPCO.
- Sending welcome letters to new members/ care packages to thank them
for becoming GHPCO members.
 Suggested action items to optimize
renewal memberships.
- Look at locations of the organizations and invite them to existing
networking meeting near them. (Savannah -6/29 and North Georgia-7/10 )
- Or plan networking events closer to where they are located and invite
them to come.
- Design an email blast campaign to members who have not renewed
- Offer one free registration to future educational event in 2018
Excluding the 2019 annual conference
 Suggested Action Items for
Membership Committee
• Committee review both list of non-renewal and non members
and identify potential/personal contacts of palliative and
provider memberships
• Reach out and connect with contacts to solicit membership
• GHPCO Executive Director will focus on affiliate and individual
members
 Activity : Role Play
Turn to your partner 1 will be the GHPCO
representative 2 will be the Potential Member
- 1: market GHPCO in a way that the non-member will want to
become a member
- 2: Ask questions as if you are interested in what GHPCO has to
offer your organization