2017 Digital Markerting Template

1
This is your template to update and use as a

digital strategy for ongoing business activity
rather than a one-off campaign. It’s useful for
briefing a digital agency as well as a tool for
articulating a digital strategy for internal use.
2
Digital Marketing Agenda
Enter your sub headline here
Slide 3 Mission & Vision
Slide 5 Insights From Last Year
Slide 6 Marketing Strategy Flow
Slide 8 The Top Marketing Techniques For 2017
Slide 9 Target Market Analysis
Slide 11 Ideal Customer Personas
Slide 14 Content Marketing
Slide 15 Customer Touch Points
Slide 16 Content Calendar Template
Slide 18 Competitor Analysis
Slide 19 Social Media Analysis
Slide 20 Social Media Breakdown
Slide 22 International Exposure
Slide 24 Digital Insights
Slide 26 Budget
Slide 28 SEO Breakdown
Slide 29 Goals
Slide 32 Key Roles & Ownership
Slide 34 Execution Plan
3
Mission and Vision
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the printing and typesetting industry.
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standard dummy text

standard dummy text.

standard dummy text.
4
Further Information
1. My top values:
(Examples: integrity, family, independence, relationships, servitude, etc.)
2. The purpose of my business is to:

(Examples: Prepare my clients for the certainty of uncertainty. Help my clients feel financially
confident.)
3. My ideal client(s)/customers is/are:

(Life stage/Age/Gender? Family status? Profession? Assets/Net Worth/Income? Core Values?
4. My brand is:
(Your unique story? Brand strengths? How are you and your business different and special?)
5. My current marketing stats:

# of new clients/customers acquired (last 12 months):# of “ideal clients/customers” (last 12 months):
5
Insights from last year
Current Performance
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Market Demand
Current Market Lorem Ipsum is simply dummy text
Performance Demand
Competition
Competitive Current Competition Market Share

Position Situation Lorem Ipsum is simply dummy text
Customer Needs
Market Lorem Ipsum is simply dummy text
Customer
Share
Needs
Competitive Position
6
Marketing Strategy Flow the printing and typesetting industry.
Understand
Customer
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Understand
text of the printing and Persona dummy text of the printing
typesetting industry. Execution and typesetting industry.
Plan
Analyse
Market Lorem Ipsum is simply
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dummy text of the printing Goals printing and typesetting
and typesetting industry.
industry.
Analysis
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text of the printing and
printing and typesetting Market
Position typesetting industry.
industry.
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typesetting industry.
7
Further Information
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Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis,
ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla
vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam
lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque
rutrum.
8
Top-Rated Digital Marketing 2017
9
Target Market Analysis
Total Available Market (TAM) Total Available Market (TAM)

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Serviceable Available Serviceable Available

Market (SAM) Market (SAM)
Target Market
Target Market
Market
Market Share Share
10
Further Information
rutrum.
11
Ideal Customer Personas
Stuart Martha Sean Lucia Paulo

Traditionalist Carefree Meticulous Rational Uninhibited
“I find all the “The Pleasure to “Internet search “The convenience “I easily buy
product find out the best always shows to buy online to sophisticated high
information offer and buy best quality – spend more time quality products”
online,” without worries” price ratio” with my family”
25% 18% 20% 5% 32%

12
Ideal Customer Persona
Quote:
Bio: Goals:
Name Susan Frustrations: Motivations:

Age 26
Occupation Sales
Status Single
Location Sydney
13
Ideal Customer Persona
Quote:
Bio: Goals:
Name Simon
Frustrations: Motivations:
Age 51
Occupation CEO
Status Married
Location Brisbane
14
Content Marketing
Deciding What Content To Produce?
Figuring the topics to cover is a matter of understanding what information your buyers want and need. Follow the
“Five W’s” of interrogative Investigation:
Who?
Consider each member of the buying committee.
Why?
Discover a reason why a prospect would buy from your company by understanding what the buyer wants to achieve
or overcome.
When?
What information do buyers need at each stage of the buying journey and what will trigger them to move from one
stage to the next?
What?
What content, and in what format, can you provide to answer a question?
Where?
Where do your prospects turn for information during research and decision making?
15
Customer Touch Points
PR Events
Social Surveys
Media
Direct Web Case
Up Studies
Mail Sale
Sales
Customer
Word of Packaging Service
Ecommerce Social
Mouth Email Media
Pre-Purchase Purchase Post Purchase
Enter Text Here Enter Text Here Enter Text Here

16
Content Calendar Template
Topic/Title Content/Details Keywords Target Persona
Monday
Tuesday
Wednesday
Thursday
Friday
17
Further Information
rutrum.
18
Competitor Analysis
Revenue Profit Activity No of Staff Market %
Competitor 1 Text Here Text Here Text Here Text Here Text Here
Competitor 2
Competitor 3
Competitor 4
Competitor 5
19
Social Media Analysis
3% 20% 3% 13% 23% 8%
2031 303 123 13 56 403

Followers Followers Followers Followers Followers Followers
20
Social Media Breakdown
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consectetuer adipiscing elit. consectetuer adipiscing elit.
21
Further Information
rutrum.
22
International Exposure
Africa 8%
Asia 8%
Australia 7%
Europe 7%
North America 10%
South America 9%
23
Further Information
rutrum.
24
Digital Insights
Desktop Vs Mobile Traffic From 09/16 to 11/16
25
Digital Insights
Which Devices Do People Use?
26
Budget
Search Engine Optimisation
Paid Search
SEO Content
31% Marketing Automation
23% Lorem Ipsum is simply dummy text
Social Mobile
Paid 3%
13%
Social
Automation Lorem Ipsum is simply dummy text
Mobile 14%
16% Content Marketing
27
Further Information
rutrum.
28
SEO Breakdown
The following are the 3 different types of SEOA techniques and practices that you must know about before going
ahead with SEO.
White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques
to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the
techniques which white hat SEO makes use of include high quality content development, link acquisition
campaigns supported by high quality content, website HTML optimization and restructuring and manual
outreach and research.
Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various
weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method
of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The
wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword
stuffing, link spam, hidden text, hidden link, cloaking.
Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does
not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from
white to black. Whether it is due to pressure from the website or company or to deliver better results.
29
Goals
30
Goals For B2B SEO
GREY HAT
Grey Hat SEO
SEO
Lorem Ipsum is simply dummy text of the
printing and typesetting industry.
BLACK
HAT SEO
Black Hat SEO
WHITE
White Hat SEO HAT SEO
31
Content Marketing
Enter your sub headline here 100%
90%
printing and typesetting industry. Lorem 80%
Ipsum has been the industry's standard
dummy text ever since the 1500s, when an 70%
unknown printer took a galley of type and
scrambled it to make a type specimen 60%
book.
Consumer Evangelism
50%
It has survived not only five centuries, but
Brand Awareness
40%
Upsell/Cross Sell
Lead Generation
also the leap into electronic typesetting,
Lead Nurturing
remaining essentially unchanged. It was
Engagement
popularised in the 1960s with the release 30%
of Letraset sheets containing Lorem Ipsum
Loyalty
passages, and more recently with desktop 20%
Sales
publishing software like Aldus PageMaker
including versions of Lorem Ipsum. 10%
32
Key Roles & Ownership
Social Owner: Strategy Owner:

Task: Task:
Events Owner: SEO/Analytics Owner:

Task: Task:
Content Owner: Website Owner:

Task: Task:
33
Further Information
rutrum.
34
Execution Plan
Step 1 Step 3 Step 5

Text Here Text Here Text Here
Step 2 Step 4 Step 6

Text Here Text Here Text Here
35
For assistance on any of the above, please contact myself on:

brynn@websalad.com.au
02 8020 4020

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2017 Digital Markerting Template

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1

This is your template to update and use as a

Lorem Ipsum is simply dummy text of

Lorem Ipsum is simply dummy text of

Lorem Ipsum is simply dummy text of

2. The purpose of my business is to:

3. My ideal client(s)/customers is/are:

5. My current marketing stats:

Competitive Current Competition Market Share

Lorem Ipsum is simply dummy text of the printing and

Total Available Market (TAM) Total Available Market (TAM)

Serviceable Available Serviceable Available

Stuart Martha Sean Lucia Paulo

25% 18% 20% 5% 32%

Name Susan Frustrations: Motivations:

Pre-Purchase Purchase Post Purchase

Enter Text Here Enter Text Here Enter Text Here

Topic/Title Content/Details Keywords Target Persona

Revenue Profit Activity No of Staff Market %

3% 20% 3% 13% 23% 8%

2031 303 123 13 56 403

Social Owner: Strategy Owner:

Events Owner: SEO/Analytics Owner:

Content Owner: Website Owner:

Step 1 Step 3 Step 5

Step 2 Step 4 Step 6

For assistance on any of the above, please contact myself on:

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