Professional Documents
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Marketing Management
Marketing Management
By: Noorulla
MBA 1st sem
INDUSTRIAL
MARKETING
1. MICRO ENVIRONMENT
2. MACRO ENVIRONMENT
CONT…
COMPANY
Profile :
BHEL is the largest engineering and manufacturing enterprise
in India in the energy-related/infrastructure sector, today.
BHELwas established more than 40 years ago, ushering in the
indigenous Heavy Electrical Equipment industry in India - a
dream that has been more than realized with a well-
recognized track record of performance.
The company has been earning profits continuously since
1971-72 and paying dividends since 1976-77.
PRODUCT PROFILE
Publics
Competitors The
Company
Marketing
Customers Suppliers
Marketing
Intermediaries
THE COMPANY
Top management
Finance
Research & Development
“Think
Purchasing Consumer”
Operations
Accounting
SUPPLIERS
Oracle
Reserve Bank of India
GAIL India Ltd.
ICICI Bank
Government Projects
Indian Defence Department
Many other OEM’s & Hydro electric projects
COMPETITORS
Kirloskar Industries
CONT …
L&T
General Electric
Mitsubishi
Financial Publics
Media Publics
Government Publics
Citizen-Action Publics
Local Publics
General Public
Internal Publics
MACRO ENVIRONMENT
Economic
forces
Demographic Natural
forces forces
Company
Technological
Cultural forces
forces
Political
forces
DEMOGRAPHIC
FORCES