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Leader Profession Book
Ernest Dichter Motivational The strategy of Desire
Psychologist
Alfred Pollitz Attitude Scientist Life study of
consumer
expenditures
Jullus Rosenwald Business executive The man who build
and philanthrophist sears
Lester Wunderman Direct marketer Being direct:Making
advertising pay
David Ogilvy Advertising executive Confession of an
advertising man
Stanley Marcus Retail executive Minding the store
Edward Bernays Father of public Crystalizing public
relationship opinion
Dale Carnegie Sales Philospher How to win friends
and influence people
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