MARKETING MANAGEMENT

BRAND: - U.B. GROUP.

 History
UB group rooted in the flagship company.
UBL referred to as the beer division led by Mr. Kalyan
Ganguly.(President & MD)
Market share 40%.
It began with 5 breweries in South India.
The oldest was Castle Breweries dated back to 1857.
Today the division boosted an impressive spread of 11own & 15
contract Mfg. facility.
In 1947 company was brought by late Mr. Vittal Mallya.
 Mission Statement
We constitute a large, global group based in India. We
associate with world leaders in order to adopt technologies
and processes that will enable a leadership position in a large
spectrum of activities.
We are focused on assuming leadership in all our target
markets.
We recognize that our organization is built around people who
are our most valuable asset.
We will continually increase the long-term value of our Group
for the benefit of our shareholders.
We will operate as a decentralized organization and allow
each business to develop within our stated values.
We will be a major contributor to our National Economy and
take full advantage of our strong resource base.
Management Team
 Business Of UB:-

Kingfisher Airlines
UB Infrastructure
United Breweries Ltd.
The Asian Age
Aventis Pharmaceuticals
Mangalore Chemicals & Fertilizers
 Mergers and Acquisitions

Acquired GMR Vasavi, MP Breweries and

41% share of Inertia Industries Ltd.
65% share of Associated Breweries & Distilleries Ltd.
97% share of Mangalore Breweries & Distilleries Ltd.
2002 - Aquired Empee Breweries
 Type of growth
Inorganic growth

Integration

Vertical Integration
 Profitable Venture
United Breweries Ltd.
(kingfisher brand )
THE CAPA AWARD
UB City (BANGLORE)