SWEETstakes

Where/What/When/Why
• Instagram Contest
• Feb 14-March 1 (2 weeks)
• Enter to win swag!
• Purpose:
1. Increase sales
2. To increase our following
3. Create hype/have fun/engage with our fan base!
How
Who
LIVE Instagram video
announcing winner!

Instagram post
Who

LIVE Instagram video

presenting Monique
with her prize!
Sweet or Sour?
Did we have a sweet ROI?

Or were the results a little sour?

SWEET!!
Results
Social Audience Growth We ended up not only breaking even on the
Platform Before After Net campaign spend, but we actually made a profit
Instagram 2487 2681 194 through the resale of wristbands and stickers at
Facebook 4353 4429 76 Dough Nation!
Twitter 227 242 15

Post Results
Measurement Sponsored Organic
Views 6780 1305
Impressions 13915 1643
Engagement 45 193
Likes 151
Comments 79
Saves 0 2