Marketing management

Group members Course facilitator

Abdul Haseeb Shah  SIR Imran Wazir
Ahmed Saeed
Arsalan Ahmed
Mujahid Hussain
Raheel khan
Consumer behavior
in auto mobile industry
Toyota VS Honda
CONSUMER BUYER BEHAVIOUR
Consumer buyer behavior is concerned with the
buying of goods and services by individuals and
households for personal consumption.
Objectives
To identify cognitive, affective and environmental
factors that influence buying decisions.
To understand the determinant and causal factors of
consumer buying decisions.
DATA ANALYSIS
The following slides will be showing a brief data
analysis results of Toyota and Honda w.r.t there
features

This survey was conducted within the campus

Overall survey shows that people are using Toyota
as compared to Honda
Price
Quality
Resale value
Performance
Interior design
Exterior design
Status enhancing
Fuel efficiency
Availability of parts
Word of mouth
is most
commonly used
medium for the
brand
awareness as
our survey
shows
Conclusion
Honda and Toyota are biggest competitor of auto mobile
industry in Pakistan
The analysis results shows that over all Toyota market
share with in the campus is high then that of Honda
Factors that are effecting consumer are
Price , quality ,performance, fuel consumption and
overall design
From our survey we come to know that the consumer
give highest consideration to Toyota over Honda
The car always ahead is Toyota .
The End