Professional Documents
Culture Documents
McGraw-Hill/Irwin –
Merle Crawford Anthony Di Benedetto 9th Edition Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights
Problem-Based Concept Generation
Figure 5.1
5-2
Problem Analysis: General Procedure
5-3
Problem Analysis Applied to the Cell Phone
Figure 5.2
5-4
The Bothersomeness Technique of Scoring
Problems
Figure 5.3
5-5
Problem Analysis: Sources and Methodologies
• Experts
• Published Sources
• Contacts with Your Business Customers
or Consumers
– Interviewing
– Focus groups
– Observation of product in use
– Role playing
5-6
Typical Questions for Problem Analysis
Focus Groups
5-7
Observation and Role Playing in Problem
Analysis
5-8
Scenario Analysis
5-9
Relevance Tree Form of Dynamic Leap
Scenario
Figure 5.4
5-10
Wild Card Events and
Their Consequences
Figure 5.6
5-11
Solving the Problem
5-12
Brainstorming Techniques
• Brainstorming circle
• Reverse brainstorming
• Tear-down
• Phillips 66 groups (buzz groups)
• Delphi method
5-13
Electronic Brainstorming
5-14