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Maruti Suzuki 1 New
Maruti Suzuki 1 New
Initiated By SANJAY
GANDHI-1981
VISION
The leader in the India Automobile Industry,
Creating Customer Delight and Shareholders Wealth;
A pride of India´ We must be an internationally
competitive company in terms of our products and
services.
MISSION
To provide a wide range of modern, high quality fuel
efficient vehicles in order to meet the need of
different customers, both in domestic and export
markets. To provide maximum value for money to
their customers through continuous improvement of
products and services.
OBJECTIVES OF THE COMPANY
To manufacture a car that suits in everyone’s
BUDGET
SWOT ANALYSIS
STRENGTHS WEAKNESS
1. Bigger name in the market 1. Exports are not that
good.
2.Trust of People 2.Lesser diesel models in
3.Maruti Suzuki is the market compare to
market leader for more than others
decade. 3. Global image is not that
4.Has a great dealership big.
chain in the market
SWOT ANALYSIS
OPPORTUNITIES THREATS
1. Great opportunities to go 1. Foreign companies
global with success of Swift entering market, so a
and SX4 all over bigger threat from MNCs
2. Introduction of more 2. Rs. 1 lakh ± Rs. 1.5 lakh
diesel models . Car
3. Stage of industry
INITIATIVE TO USED CAR
SEGMENTS
TRUE VALUE HUB.
MARUTI DRIVING SCHOOL
1.To make their customers more
aware about the traffic rules