asg GARTNER MAGIC QUADRANT FOR METADATA MANAGEMENT SOLUTIONS * ASG decided not to participate in the 2017 Gartner MQ for Metadata Management Solutions ~ Key capabilities such as data lineage, impact analysis total data estate automated scanning, and compliance not heavily weighted = MQ Evaluation criteria heavily weighted to Big Data solutions with capabilities such as pattern matching and machine learning, that are part of our new intelligent Data Catalog (IDC) solution delivered with Data intelligence (DI) release 9.0. = Inclusion of DI 9.0 (GA in Aug 2017) did not satisfy Gartner's criteria of being Generally Available by May 2017 + Key Messages: — ASG has been leading innovation in the metadata management space for many years, and has 100's of Enterprise deployments — ASG is committed to D1 solution evolution, OI i akey strategic growth engine for ASG We are investing heavily in D1 to deliver key capabilities needed by our customers, partners, and to intercept key market trends/iflection points driven by the exponential growth in volume of data, increased compliance regulations, and recognition of data as.a business asset. DI release 9.0 delivers key proof points in these areas {ASG will continue to brief Industry analysts and anticipate inclusion in future Gartner MQ, as appropriate * Letter and FAQ (resources for sales) = Provided to sales to give to customers who raise questions as to why ASG is not included on Gartner survey — Letters & FAQ are also available on ASGU ~ (http://asgu.asg.com/course/view-php?id=908section=4)ET TAXONOMY: VENDOR CAPABILITIES & POSITIONING asg Ca ener rary ie Ingest & Integrate Explore, Analyze, & Manage Unknown User interface a Applications . BI Tools Repository Collaboration 31 Party Data Models . Cleanse Data Policy Management Integration Databases m| || Business Enrich/Machine Learning Ml]! Compliance Data Integration | || Metadata’ Business Glossary || quatity Rules Business Functional Model = Reference Data Mgmt MoM | || Technical Search liam Generate Service Registry . Metadata Discovery, im band viata, Reports | en . Lineage & History || Analvtics Dashboards Data Preparation Big Data . Impact Analysis a ( amination } ( fase of Configuration } ( Security & Privacy @ }RECORDED PRESENTATIONS asgBATTLECARDS EarLEGEND iE FTTiTe Strong WY [eJe [eel Weak Lea] fel] /b9 Te Tesi)EDI MARKET TAXONOMY: VENDOR CAPABILITIES & POSITIONING asg ror Ca ener rang Ci Ingest & Integrate Explore, Analyze, & Manage Unknown Ger interface a Applications BI Tools Repository Collaboration @ 31 Party Data Models Cleanse Data Policy Management Integration Databases Business Enrich/Machine Learning il Compliance Data Integration Quality Rules Business Functional Model mom Metadata Business Glossary 7 Reference Data Mgmt Technical Search Generate: . Service Registry Metadata Discovery a Ears boat Reports || Analytics Dashboards Ml) AG Uneage Sato, Data Preparation Big Data Impact Analysis a = ( administration ) ( fase of Configuration } ( Sean anneg. 1m )FIND THESE RESOURCES & OTHERS ON ASGU & SHAREPOINT ASG SharePoint > Site Contents > (bottom section of page) Competitive intelligenceFIND THESE RESOURCES & OTHERS ON ASGU & SHAREPOINT ASGU ~ Sales Resources -> Battlecards-> Data IntelligenceSales Enablement Lv 103 - Competition and Alternatives =@) VIDEO RECORDING orTURN IT AROUND WEARE NOT THE SAME WHAT THEY WILL SAY + EXPENSIVE + COMPLEX + ANTIQUATED + WE DONT KNOW DATAGOVERANCE + DO YOU REALLY NEEDACADALLAC? DISPEL, NEW MARKET BASED SOLUTION PRICING LATEST FOCUSED ON SIMPLIFICATION: + NEW FLEXIBLE WORFKLOW * ONLINE REPORTS & DASHBOARDS + ONLINE UPDATES TO METADATA NEW COMPANY, FOCUS ON DI PRODUCT REVITALIZATION NEW BUSINESS PACKAGE FOR DG YOU NEED AN ENTERPRISE SOLUTIONSales Enablement Lv 103 - Competition & Alternatives @ VIDEO RECORDINGASG’S METADATA OFFERINGS We are Challenged When SETA al eee * Concentrate on Solving + Our competitors write the Business Issues script, i.e. RFP heavily + There is a strong need for influenced by Competitor business/technical + There is a predisposition convergence towards a vendor + There is a strategic + Do not determine who the understanding of Enterprise stakeholders are and if funding Information management is secured + The C-Level is involved + Donot meet with the C-Level to + We deliver on VALUE understand motivation for InitiativeSMARTLOGIC reas Description: Semantic platform that allows organizations to realize the business value of thelr information. Through leveraging a common vocabulary, Smartiogic enriches information assets & extracts facts related to data Founded: 2006 Headquarters: San Jose, CA Employees: 50 Key Speci lassifcaton software, taxonomy and ‘ontology management, semantic earch, enterprise search, entity extraction, business intelligence, information ‘governance, big data, text analytics, harmonization, text mining, unstructured information, metadata, and semantic web Key Customers: Gartner estimates around 130 customers Key Partners: SharePoint, MarkLogi, Apache Leadership: + Co-Founder & CTO: Mattieu Jonglaz Geeta enna) Semaphore (premier offering) * Enterprise grade semantic platform that leverages common vocabulary & sophisticated semantic techniques to extract, ‘enrich, & harmonizes diverse information * Semantic enhancement server ‘Semaphore (Classification Server) + Text analysis engine that adds metadata to content + system | sta taskis to identify what its dealing with in terms of Sver 200 formats, 30 supported languages, & 20 diffrent entity types. Ontology Editor + Application to model concepts, topics, produc, organizational structures & relationships ‘Text Miner + Application that mines information assets to identiy the ‘enterprise vocabulary. Abit to link internal models with public domain models.POSITIONING: TO WHOM & HOW THEY SELL Value Proposition Use Cases User Type Industries Pricing, ‘ecarate and complete ~ surfaces all evidence within an asset ung NIP, Hatiicl techniques and machine learning. ‘Semaphore’ unique approach extracts value from enterprise information and enriches assets to improve knowledge worker effectiveness. Big data applications leveraging semantic technology: bulld & manage semantic models Assisted & automated metadata enrichment Data scientists, analysts Use case & industry dependent: Ir Admin, all user types te Financial Services, Healthcare, Government [Agnostic in the sense that they promote asset literature on 7 diverse industries Lack pricing & term functionality. Charge separately by connectorINTEGRATIONS * (ECM) systems such as SharePoint, OpenText, WebCenter Content, Documentum, Adobe Experience Manager (AEM). * Search Engines such as Apache Solr, Lucidworks and IBM Watson Explorer. * Databases, Analytics and Data alization tools such as AllegroGraph, Tableau, MarkLogic and SDL. * Google Search Appliance, Apache SOLR/Lucene, SharePoint, MarkLogic, Oracle WebCenter * HTMLS visualization and JSON LD API integration * Provides out-of-the-box API's to integrate with search engines to drive improved search and retrieval with suggestions, faceted search, SAYT (search as you type) and other features.SEMAPHORE MACHINE LEARNING * Natural Language Processing — Named Entity Extraction: Use of patterns & dictionaries to locate & classify elements such as persons, organizations, locations, expressions of time, monetary units, quantities, etc. found within a block of text — Topic, subject, thematic classification: Combine concept evidence from a taxonomy or ontology to create detailed linguistic processing rules, This means documents are tagged with the topics they are ‘about ‘opposed to themes they ‘mention’ — Fact Extraction = Relationship Extraction + Text Analytics = Semaphore helps users define what is meaningful. It uses a rulebase system to auto-classify content, and the ‘output of that classification is machine-readable metadata describing the core concepts in the text. Semaphore also extracts facts from text, and outputs metadata describing both concepts and facts. * Text Miner — Uses complex noun phrase & entity extraction algorithms to analyze information assets & extract candidate concepts & phrases (ideas on areas to consider grouping) from a data set.emaphConceptual architecture Smartlogic EnSemaphore Cloud See eae enterprise-grade collection of modules that scale as Cente cee (On premise installation Public ontologies Cente asgFrance Telecom’S.A. (FTE) Oe | | es uote we 21.74: 0.02 (0.09%) 252% ome enact meee nw seme sea Sarmmcnumenn emer hee a me i 2 set mcm ts Classification process in context. Example: Searching for ‘orange’ to find the company. Their rule based classification approach understands the value of the concepts in an ontology. Because the eee dees ea cued (ore en uten ce Ros ea eSree U UCR ec Reed System initial task is to identify what itis dealing Pre eet a] languages, & 20 different entity types. ea ees ee tect enaueaacs metadata is returned.‘Ontology Manager ~ Understand how terms link, nature of the relationship. It can also make suggestions of ‘candidate’ Oe aSEMAPHORE MACHINE LEARNING ‘+ Natural Language Processing — Named Entity Extraction: Use of patterns & dictionaries to locate & classify elements such as persons, organizations, locations, expressions of time, monetary units, quantities, etc. found within a block of text = Topic, subject, thematic classification: Combine concept evidence from a taxonomy or ontology to create detailed linguistic processing rules, This means documents are tagged with the topics they are ‘about ‘opposed to themes they ‘mention’ — Fact Extraction = Relationship Extraction + Text Analytics = Semaphore helps users define what is meaningful. It uses a rulebase system to auto-classify content, and the ‘output of that classification is machine-readable metadata describing the core concepts in the text. Semaphore also extracts facts from text, and outputs metadata describing both concepts and facts. * Text Miner — Uses complex noun phrase & entity extraction algorithms to analyze information assets & extract candidate concepts & phrases (ideas on areas to consider grouping) from a data set.seRBS US BD msttnees PO eeu Rca el 2017 calls out over 130 customers for their > SCS @m 426° ke == (Semaphore) CBS® Diu Pe mmr Yell. Pea ra eae oe GD rsramag Ex ome, anon fname QHD Canon Bewrre GD pmpinn D “Auer am GH o- many erySoUuubne sy nace, Financial Senaces eee ie eee en es Crean ce a Crete reece ues ec ei! though Healthcare (possibly by example prominence) is mentioned more than other High Tech Media and Publsning industries), Parma & Life Scances ——— =a qh Smartlogic.com ener @Smartlogic_comF uses of their software are geared toward big data & predictive use Pee ee toe ea us rare ter cea conference to discuss semantic value in eldercare. ABOUT SPEAKER Eachyear one in three individuals over the age of seventy-five wll experience fall. In 40% cases, the fll Is followed by painful and costly medal treatments and even death, Mining Information saurcesto anticipate and mitigate fare elivers significant humanitarian and nancial Benet, but the semantic ‘echnoioges that enable this type of predictive analysis are elatvelynew. ‘Anne Lapin, SVPfor Global Strategy wil share how the power af semantics NLPand graph analytes allowed one agency to reducefallinclentsby 87% She wll als dscuss how organizations inal industries _are beginning to apply the same technologies to competitive, Investigative and anticipatory analysis, galing ANNE LAPION ‘eavisights nd increased operational fiency. ‘5vPfor Global Strategy SsmartogieEDI MARKET TAXONOMY: VENDOR CAPABILITIES & POSITIONING asg Ingest & Integrate Explore, Analyze, & Manage User interface Applications Repository Collaboration ml oy BI Tools Saas Integration neat Business all cmrcyocn comme || Complonce Databases Metadata nee ane . Business Glossary Quality Rules Data Integration search Business Functional Model Technical Generate: moet Riess Discovery, self-service capabilte Reports Service Regist Cosene ssn vival . Dashboards By ee Impact Analysis Data Preparation it Adminisvaton ) { Ease of Configuration ( ‘Security & Privacy }SMARTLOGIC STRENGTHS Weta} Semantic approach: Smatlogi’s Semaphore captures the inconsistent and incomplete metadata associated with information ascets, harmonizes that native metadata against a semantic model ofthe problem domain, then Uses the model to drive the creation of adaltional metadata that enriches the information assets Continuous focus on machine learning: Smartogic has already incorporated machine learning techniques into ‘the product to enable its clients to build and enrich ‘madels faster, to create very precise metadata and to Improve the quality of extraction. Smartiogi considers ‘machine earning to be an assistive capablity that can help users to create better models and to better Identity problem areas and inaccuracies. Unique background with Semantic capability leads to diferent positioning & language. ‘Their focus is more toward semantic big data use case than anything else, they offer litte functionality for compliance use cases. Gartner MQ Insight Enginge also scored them low for not having extensive proactive features for alerting users to important Information that i outside the search process, (only vendor Garter MQ Metadata Management that gota caution for impact analysis functionality. Natural Language Programming systems generally require alot of initial set up time untl they can meet customer needs Cost model for connectors: Semaphore has a solid lst of available connectors: however, organizations must factor them into its cost model because Smartlogic does ‘not include most connectors inthe default package. Pricing mode! flexibility: Reference customer scores for Smartlogc show that ‘Semaphore was nat abe to fully match ther expectations about pricing and contract flexibility (pricing and terms). Semaphore's pricing model must be negotiated carefully, with a focus on understanding the benefit it should achieve, as well as clarity on the Information to be processed.