CADBURY

Evolution Of Marketing
First Tvc in 1990 = https://www.youtube.com/watch?v=d90IIcCvgHk

& then these ad follows in early 1990's

cadbury dairy milk bus stand ad = 1

cadbury dairy milk flag ad =2
cadbury dairy milk mehndi ad =3
cadbury dairy milk bull ad =4
cadbury dairy milk football ad =5
cadbury dairy milk cricket ad =6

https://www.youtube.com/watch?v=KKbAwrURerI
YEAR 2000 - “Kuch Meetha Ho Jaye”
 MEETHA MOMENTS WITH MISS PALMPUR

• Amitabh Bachchan- First celebrity ambassador

• Chocolates - Substituted against sweets
• Company started targeting rural consumers
 Era 2010
https://www.youtube.com/watch?v=_Qwe1tMS
a_Y

Shubh Aarambh- Kuch Meetha Ho Jaaye

 Description
• Appeal- Emotional Feeling
• Message – Shubh Aarambh.
• Late 2010’s – “Shubh Aarambh- Kuch Meetha Ho
Jaaye”.
• Target Audience – Youngsters, Teenagers, Wide
spread Masses.
 Era-2018

https://www.youtube.com/watch?v=k80dLDdzkdY

Cadbury Dairy Milk -Kuch Achha Ho Jaaye, Kuch

Meetha Ho Jaaye
 Description
• Appeal- Emotional appeal
• Message- Cuteness Overloaded
• Target Audience- 4-50 years of age group
Thank You