Operation Challage

Gojek Indonesia
5 Operation Challenge

 https://online.kettering.edu/news/2018/05/09/5-current-challenges-operations-management
 1. Globalization

 “a process of interaction and integration among the people, companies,

and governments of different nations.”
 2. Sustainability

 “method of evaluating whether a business can maintain existing practices

without putting future resources at risk.”
 3. Ethical Conduct

 “meant to ensure that the production function and/or activities are not
damaging to either the consumer or the society.”
 4. Effective Communication

 The challenge for the operations manager is to be able to communicate effectively

with all internal and external stakeholders.
 5. System Design

 “producing quality goods and services in demanded quantities in acceptable

time frames.”
Case : Gojek Indonesia
Pelanggan tidak perlu lagi mencari pangkalan ojek
 Gojek – System Design

Gojek services in 2015 Gojek services in 2018

 Organizations must develop systems capable of “producing quality goods and
services in demanded quantities in acceptable time frames.”
 Gojek- Go Global.

 It is driven by a reduction in trade barriers, advancements in information technology,

and transportation technology