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PRICE DETERMINATION
What is market?
Perfect Competition
Monopoly
Monopolistic
Competition
Oligopoly
PERFECT COMPETITION
Features :
1. Very large number of buyers and sellers.
2. Homogeneous product.
3. Free entry and exit of firms.
4. Perfect knowledge and mobility of factors.
5. Firm is a price taker and industry is price maker.
6. Absence of government interference
7. Absence of transportation cost. Cost of
production
8. Uniform price
Consequences:
Cost of production No effect of
Increasing
profits by
advertising Consequences selling more
Price instability
No effect of advertising Price
Instability
Price Determination Under Perfet Competition
1. Equillibrium Price
2. Interaction of forces of demand & supply
3. Highest & lowest possible price
Schedule -
SUPER NORMAL
NORMAL MINIMUM
NORMAL PROFIT
PROFIT LOSS
PROFIT
EQUILIBRIUM OF THE FIRM
SUPER NORMAL
NORMAL MINIMUM
NORMAL PROFIT
PROFIT LOSS
PROFIT
SHORT PERIOD EQUILIBRIUM
E AR
MR
O X
M
OUTPUT
Firm is in equilibrium at point E, because at this point MC=MR.
Point E indicates that the firm’s equilibrium output is OM. Price of
equilibrium output is OP(=AM). AM is greater than the BM. Hence
the firm earns super normal profit equivalent to difference
between AM and BM. Total super normal profit is ABCP.
NORMAL PROFIT
Y MC
AC
A
P
REVENUE
E
AR
MR
O
M X
OUTPUT
Firm is in equilibrium at point E where MC=MR and OM will be
equilibrium output. Price of the equilibrium output is OP(=AM)
and average cost is also OP(=AM). It is so because, AR curve is
touching AC curve at point A. Hence AR=AC and firm earns
normal profit.
MINIMUM LOSS
Y
P B
REVENUE A
P1
E MR=MC
AR
MR
O M X
OUTPUT
LAC
A
REVENUE P
E MR=MC AR
MR
O X
M
OUTPUT
In this MC=MR at point E which is equilibrium
point. OM is equilibrium output and OP(=AM) is
the price equilibrium output. At equilibrium output
OM, average revenue curve is tangent to LAC curve
at point A which means AR=LAC. Hence firms
earns only normal profit.
OLIGOPOLY
PRICE DETERMINATION -
Prices are Stable.
The Price Determination can be defined by Kinked Demand Curve.
Price Rigidity
Sudden change in demand curve.
Kinked Demand Curve