Core customer value (Core product): Icing Cream mix with

Bird Nest powder.

Actual Product: Easy to apply, have nutrition effect, easy to

control packaging.

Augmented Product: After sales service, On time delivery

and warranty of the product.
We will be targeting to Malay female housewives, age between
25-39 with RM5000-Rm7500 household income. Our product
called Peladang bird nest icing cream which contain 148ml of
icing cream that easier for Malay housewives to make cake,
cookie by using our product.