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  • Strategic Marketing Guru

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    Naveen Cb
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    The document outlines a long term strategy with 3 phases: 1) Focus on the "Others" segment which has the highest forecasted growth. Invest in products targeting price, power and frequency for this segment. 2) Expand to the "Vodite" segment to gain first mover advantage and capture the entire market. Align products and messaging around maximum frequency and price. 3) Enter the "Singles" segment and work with "Followers" to target these forecasted high growth areas. Refocus R&D and sales teams to align with pricing and preferences of these segments.

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    PPT on marketing

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    The document outlines a long term strategy with 3 phases: 1) Focus on the "Others" segment which has the highest forecasted growth. Invest in products targeting price, power and frequency for this segment. 2) Expand to the "Vodite" segment to gain first mover advantage and capture the entire market. Align products and messaging around maximum frequency and price. 3) Enter the "Singles" segment and work with "Followers" to target these forecasted high growth areas. Refocus R&D and sales teams to align with pricing and preferences of these segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Strategic Marketing Guru

    Uploaded by

    Naveen Cb
    The document outlines a long term strategy with 3 phases: 1) Focus on the "Others" segment which has the highest forecasted growth. Invest in products targeting price, power and frequency for this segment. 2) Expand to the "Vodite" segment to gain first mover advantage and capture the entire market. Align products and messaging around maximum frequency and price. 3) Enter the "Singles" segment and work with "Followers" to target these forecasted high growth areas. Refocus R&D and sales teams to align with pricing and preferences of these segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Long Term Strategy

    Others Others + Vodite Others + Vodite + Singles


    Why? Why? Why?
    o Highest forecasted segment size of o Exploit first mover advantage, o Vodite (Followers) forecasted
    32% in next five years with 135% targeting all segments in Vodite market size is highest - 63% with
    growth rate. market. 4500% growth rate in five years.
    o Best brand awareness of 70% with o Capture 100% market share and o Sonite (Singles) forecasted market
    best purchase intentions of 27%. create brand awareness. size is 30% with 226% growth rate
    in five years .

    How? How? How?


    o Invest in R&D on Bang for the buck o Product alignment on MaxFreq o Channelize R&D budget for best
    product with perfect alignment on and price of innovators – highest alignment with MaxFreq and price
    price, power and freq. initial market size of 60%. of Followers.
    o Intense push sales force in Dept. o Advertisement message quality o Align sales force of Singles(Specialty
    Stores and Mass merchandise that to focus on MaxFreq and price. & Dept Stores) and Followers based
    caters 80% of the segment. on buying pattern.

    Sonite (Others) >> Vodite(All) >> Sonite (Others, Singles) & Vodite (Followers)

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