Challenge: To make Svatantra ________ an obvious choice and enabler for consumer durable

purchases

Svatantra Product Life Cycle Industry Need-Gap Analysis

Innovative
Cycle 1 Cycle 2 Cycle 3 Consumer Needs

Micro –
Insurance

Home
Improving
Loans ? Industry Gaps

Loan for Loan for

income income
Basic generation generation
New Evolved
Customer Customer

Solution: Svatantra ________ - a product to finance consumer durable purchases in rural India,
enabling women entrepreneurs

TV, Mobiles – basic necessities

Aspirational value
Small ticket loans

High int. rates

Facility not present in rural interiors
Need to gain consumer trust
Challenge: To make Svatantra ________ an obvious choice and enabler for consumer durable
purchases

Research Methodology
4 Depth
Interviews

Survey – 40
respondents