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MINERA MILOCOPPER

Corneta MINING
THE MILOCOPPER

Business Plan | Presentation Page: 1


Nuestra Misión MINERA MILOCOPPER

Ser empresa líder en comercialización de productos y servicios en el área minera, satisfaciendo los requerimientos de los clientes de manera
competitiva, con calidad total, bajo los principios del desarrollo sustentable, asegurando la rentabilidad del negocio en el largo plazo.
Our Vision

Buying and selling a product is


the best that includes
advertising lorem ipsum service.

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Nuestra Vision MINERA MILOCOPPER

“Ser una compañía minera reconocida por su excelencia, eficiencia y políticas de desarrollo
sustentable”

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Nuestros Valores
MINERA MILOCOPPER

SEGURIDAD
COMPROMISO
La vida de nuestros trabajadores es nuestra
Trabajamos en equipo para dar lo
prioridad. Nuestra meta es cero accidentes,
mejor de nosotros en los desafios
para lo cual promovemos una cultura de seguridad
que emprendemos.
seguridad y autocuidado.

EXCELENCIA SUSTENTABILIDAD
Nos exigimos para ser los mejores y compromiso Cuidamos de nuestro entorno y
contar con los mas altos estandares.
aportamos a la creacion de valor
para el Desarrollo de las
excelencia sustentabilidad comunidades de las que formamos
parte.

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MINERA MILOCOPPER

Ubicación Proyecto Milocopper

30 km al norte de Minera Collahuasi

3800 m.s.n.m

Ubicado a 3km del Salar de Coposa

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Carguio y Transporte MINERA MILOCOPPER

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Carguio y Transporte MINERA MILOCOPPER

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Carguio y Transporte MINERA MILOCOPPER

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Distribución Costo Mina MINERA MILOCOPPER

E. auxiliares (-%) Gastos


generales Tronadura
(-%) (-%)

Carguio
(-%) Perforacion
(-%)

Transporte
(-%)

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Tables Options
Desarrollar operaciones y proyectos mineros de manera eficiente, responsable y sustentable, comprometidos con la seguridad de nuestros trabajadores, el cuidado del medio ambiente y aportando a la creación de valor y bienestar de las
comunidades de las que formamos parte.

OPTION 1
OPTION 1
OPTION 1
The activities of a company
associated with buying and The activities of a company
The activities of a company
selling a product or service. associated with buying and
associated with buying and The activities of a company
It includes advertising selling a product or service.
selling a product or service. associated with buying and
selling and delivering It includes advertising
It includes advertising selling a product or service.
products to people. People selling and delivering
selling and delivering It includes advertising
who work in marketing products to people. People
products to people. People selling and delivering
departments of companies who work in marketing
who work in marketing products to people. People
try to get the attention departments of companies
departments of companies who work in marketing
marketing is based on the try to get the attention
try to get the attention departments of companies
business marketing is based on the
marketing is based on the try to get the attention
business
business marketing is based on the
business

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More about Us
Quienes somos?

About Us

Desarrollar operaciones y proyectos mineros de manera eficiente, responsable y sustentable, comprometidos con la seguridad de
nuestros trabajadores, el cuidado del medio ambiente y aportando a la creación de valor y bienestar de las comunidades de las
que formamos parte. LEADERSHIP
The activities of a company associated with
buying and selling a product.

ENTREPRENEURSHIP
The activities of a company associated with
buying and selling a product.

MARKETING
The activities of a company associated with
buying and selling a product.

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Nuestra Vision
Your great subtitle goes here

Desarrollar operaciones y proyectos mineros de manera eficiente, responsable y


sustentable, comprometidos con la seguridad de nuestros trabajadores, el cuidado
del medio ambiente y aportando a la creación de valor y bienestar de las
comunidades de las que formamos parte.

Do Marketing
Marketing is based on thinking about the business in terms of customer
needs and their satisfaction. from selling

Have More Batteries


Marketing is based on thinking about the business in terms of customer
needs and their satisfaction. from selling

Do GPS
Marketing is based on thinking about the business in terms of customer
needs and their satisfaction. from selling

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BUSINESS
MODEL
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Business Model
Your great subtitle goes here

More about Tom


The activities of a company associated with buying and selling a product or service. It
includes advertising, selling and delivering products to people. People who work in
marketing departments of companies.

Marketing to get the attention of target audiences by using slogans, packaging design,
celebrity endorsements and general media exposure. The four 'Ps' of marketing are
product, place, price and promotion.

43% 89% 13%

$43,430 $45,640 $32,631

Germany Spain USA

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Business Model
Your great subtitle goes here

Structure Strategy Management Target


Selling and delivering Selling and delivering Selling and delivering Selling and delivering
products to people products to people products to people products to people

DESCRIPTION ANALYSIS
The activities of a company associated with buying and selling a product or service that includes advertising, selling items and delivering products to
people who work on social media market is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from
selling because (in the words of Harvard Business School's retired professor of marketing buying and selling a product or service that includes advertising

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Business Objectives
Your great subtitle goes here

2016 2018 2020


Selling and delivering Selling and delivering Selling and delivering
products to people products to people products to people

Increase 30% Increase 40% Increase 50% Increase 60% Increase 70% Increase 80%

2015 2017 2019


Selling and delivering Selling and delivering Selling and delivering
products to people products to people products to people

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Our Services
Your great subtitle goes here

SERVICES SERVICES SERVICES SERVICES

Buying and selling a Buying and selling a Buying and selling a Buying and selling a
product is te best lorem product is te best lorem product is te best lorem product is te best lorem
service. service. service. service.

Item 1 Item 2 Item 3 Item 4

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Keys to Success
Your great subtitle goes here

Our Team The activities of a company associated with buying and selling a product or service. It includes advertising selling and
delivering products to people. People who work in marketing departments of companies try to get the attention

Awards The activities of a company associated with buying and selling a product or service. It includes advertising selling and
delivering products to people. People who work in marketing departments of companies try to get the attention

Our Maps The activities of a company associated with buying and selling a product or service. It includes advertising selling and
delivering products to people. People who work in marketing departments of companies try to get the attention

Infographic
The activities of a company associated with buying and selling a product or service. It includes advertising selling and
s
delivering products to people. People who work in marketing departments of companies try to get the attention

Portfolio The activities of a company associated with buying and selling a product or service. It includes advertising selling and
delivering products to people. People who work in marketing departments of companies try to get the attention

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Our Premium Services
Your great subtitle goes here

eBooks Our Team Our Services Our Maps Infographics


People who work in People who work in People who work in People who work in People who work in
marketing try to get the marketing try to get the marketing try to get the marketing try to get the marketing try to get the
attention of target. attention of target. attention of target. attention of target. attention of target.

Our Portfolio Calendar Cloud Target Contact Us


People who work in People who work in People who work in People who work in People who work in
marketing try to get the marketing try to get the marketing try to get the marketing try to get the marketing try to get the
attention of target. attention of target. attention of target. attention of target. attention of target.

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Core Item Features
Your great subtitle goes here

PICTURES
Marketing is based on thinking about the business in terms
of customer needs and their satisfaction. from selling

CALENDAR
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. from selling

GREAT TARGET
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. from selling

WORLD
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. from selling

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Radiate Option Slide
Your great subtitle goes here

Tittle Text Tittle Text


People who work in People who work in
marketing.
KEYBOARD 1
marketing.

KEYBOARD 1

KEYBOARD 1

Tittle Text Tittle Text


People who work in People who work in
marketing. marketing.

CORE VALUE

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Product Process
Your great subtitle goes here

STEP 1 STEP 2 STEP 3 STEP 4

STEP 5 STEP 6 STEP 7 STEP 8

Marketing is based on thinking about Marketing is based on thinking about Marketing is based on thinking about Marketing is based on thinking about
the business in all terms of all the business in all terms of all the business in all terms of all the business in all terms of all
customer needs and their satisfaction customer needs and their satisfaction customer needs and their satisfaction customer needs and their satisfaction
from selling from selling from selling from selling

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Stage Management
Your great subtitle goes here

STEP 4

The activities of a company


STEP 3
associated with buying and
selling a product or service.
The activities of a company It includes advertising
STEP 2 associated with buying and selling and delivering
selling a product or service. products to people. People
The activities of a company It includes advertising who work in marketing
STEP 1 associated with buying and selling and delivering departments of companies
selling a product or service. products to people. People try to get the attention of
The activities of a company It includes advertising who work in marketing our customers a
associated with buying and selling and delivering departments of companies marketing is based on the
selling a product or service. products to people. People try to get the attention business in all terms of all
It includes advertising who work in marketing marketing is based on the customer needs and their
selling and delivering departments of companies business in all terms of all satisfaction from selling
products to people. try to get the attention customer

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Tables Examples
Your great subtitle goes here

01 02 03 04
Tittle Tittle Tittle Tittle
The activities of a company The activities of a company The activities of a company The activities of a company
associated with buying and associated with buying and associated with buying and associated with buying and
selling a product or service. selling a product or service. selling a product or service. selling a product or service.
It includes advertising It includes advertising It includes advertising It includes advertising
selling and delivering selling and delivering selling and delivering selling and delivering
products to people. products to people. products to people. products to people.

Tittle Tittle Tittle Tittle

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Product Process Puzzle
Your great subtitle goes here

STRATEGY 03
STRATEGY 01 People who
People who work in
work in STRATEGY 02 marketing try
marketing try to People who work in to get the
get the marketing try to get attention.
attention. the attention.

STRATEGY 06
STRATEGY 04
People who
People who
STRATEGY 05 work in
work in
marketing try
marketing try to People who work in
to get the
get the marketing try to get
attention.
attention. the attention.

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Market Size
Your great subtitle goes here

25% $32,450 75%


Billions
Actions Investments

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Arrow Process Slide
Your great subtitle goes here

BOOKS
The activities of a company
associated with buying and
selling a product or service that
includes advertising, selling BOOKS
items and delivering products to The activities of a company
people who work on social associated with buying and
media selling a product or service that
includes advertising, selling
BOOKS
items and delivering products to The activities of a company
people who work on social associated with buying and
media selling a product or service that
includes advertising, selling BOOKS
items and delivering products to The activities of a company
people who work on social associated with buying and
media selling a product or service that
includes advertising, selling
items and delivering products to
people who work on social
media
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Social Media Points
Your great subtitle goes here

Facebook Twitter Linkedin Pinterest

• The activities of a • The activities of a • The activities of a • The activities of a


company associated company associated company associated company associated
with buying and with buying and selling with buying and selling with buying and selling
selling a product a product a product a product
• The activities of a • The activities of a • The activities of a • The activities of a
company associated company associated company associated company associated
with buying and with buying and selling with buying and selling with buying and selling
selling a product a product a product a product
• The activities of great • The activities of great • The activities of great • The activities of great
company company company company

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Five Steps To Reach The Top
Your great subtitle goes here

STRATEGY ANALYSIS 05
The activities of a company associated with buying and selling a product
or service that includes advertising, selling items and delivering products
to people who work on social media market
04
The activities of a company associated with buying and selling a product
or service that includes advertising.
03
 Planning: Buying and selling a product or service that includes ads. 02
 Marketer: Buying and selling a product or service that includes ads.

 Analysis: Buying and selling a product or service that includes ads. 01


 Media: Buying and selling a product or service that includes ads.

 Research: Buying and selling a product or service that includes ads.

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Investments Analysis
Your great subtitle goes here

3Millions 7Millions 24Millions


Advertising Revenue Profit

Marketing is based on thinking about Marketing is based on thinking about Marketing is based on thinking about
the business in all terms of all the business in all terms of all the business in all terms of all
customer needs and their satisfaction customer needs and their satisfaction customer needs and their satisfaction
from selling from selling from selling

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Awesome Break Layout

The activities of a company associated with buying and selling a product or service that includes advertising, social
media, selling products Marketing is based on thinking about the business in terms of customer needs and their satisfaction
marketing differs from selling because in the words of the best university of the world.

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Meet The Squad
Your great subtitle goes here

JENNIFER TORRES CAROLINA BROWN VANESSA DAVIS BRANDON COLESI


CEO / Director Marketing Director Social Media Creative Director

I am director of all best great items or I am director of all best great items or I am director of all best great items or I am director of all best great items or
service that includes ads is based on service that includes ads is based on service that includes ads is based on service that includes ads is based on
thinking about the business thinking about the business thinking about the business thinking about the business

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Meet The Squad
Your great subtitle goes here

JENNIFER TORRES CAROLINA BROWN VANESSA DAVIS BRANDON COLESI


CEO / Director Marketing Director Social Media Creative Director

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Meet The CEO
Your great subtitle goes here

More about Our CEO Team Skills


The activities of a company associated with The activities of a company associated with buying
buying and selling a product or service. It includes and selling a product or service. It includes
advertising, selling and delivering products to advertising, selling and delivering.
people. People who work in marketing
departments of companies try to get the attention
Photoshop
of target audiences.

@SlidePro
Microsoft

AMBER BLACK Web Design


CEO / OWNER
Keep in touch!
Computers

Social Media

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ANY QUESTIONS?
The activities of a company associated with buying and selling a product or
service that includes advertising, social media, selling products

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Data Driven Charts
Your great subtitle goes here

100
Our Analysis
Some features buying and selling a 80

94% product or service who work in a


company associated. 60
The activities of a company associated with buying and
selling a product or service. It includes advertising, selling 40
and delivering products to people. People who work in
marketing departments of companies try to get the attention 20
of target audiences.
1970 1980 1993 2002 2008 2015
Your title Your title Your title Your title Your title Your title

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Data Driven
Your great subtitle goes here

100 Advertising
People who work in marketing.

87% Security
80
76% People who work in marketing.
63% 66%
Finance
60 54% People who work in marketing.

43% Social Media


People who work in marketing.
40
Target
People who work in marketing.
20
Delivery
People who work in marketing.
1970 1980 1993 2002 2008 2015
Your title Your title Your title Your title Your title Your title

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Compare Products
Your great subtitle goes here

89%
People who work in marketing try to get the
99%
People who work in marketing try to get the
attention. attention.

54% 66%

35% 44%

65% 92%

35% 38%

68% 54%

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Montly Sales Infographic
Your great subtitle goes here

78% 78% 78%

55% 53% 55% 53% 55% 53%

33% 33% 33%

August September Octuber

Shoes T-Shirts Pants Items

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PORTFOLIO
SECTION
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Portfolio 1
Your great subtitle goes here

ANALYSIS
The activities of a company associated with buying and selling a product or service that includes advertising, selling items and delivering products to people who work on social
media market marketing is based on thinking about the business in terms of customer needs and their satisfaction differs from selling selling concerns itself with the tricks and techniques of getting

Great Features:

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Portfolio 2
Your great subtitle goes here

PROJECT NAME: CREATIVE LLC


The activities of a company associated with buying and selling a product or
service that includes advertising selling

The activities of a company associated with buying and selling a


product or service. It includes advertising selling and delivering
products to people in marketing departments

The activities of a company associated with buying and selling a


product or service. It includes advertising selling and delivering
products to people in marketing departments

The activities of a company associated with buying and selling a


product or service. It includes advertising selling and delivering
products to people in marketing departments

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Portfolio 3
Your great subtitle goes here

Portfolio 7 Examples
The activities of a company associated with buying and selling a
product or service. It includes advertising, selling and delivering
products to people. People who work in marketing.

PICTURES LOVE RADIO


Buying and selling a Buying and selling a Buying and selling a
product lorem service. product lorem service. product lorem service.

SUN AWARDS CLOUD


Buying and selling a Buying and selling a Buying and selling a
product lorem service. product lorem service. product lorem service.

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Portfolio 4
Your great subtitle goes here

Project 1 Project 2 Project 3 Project 4

The activities of company that offer The activities of company that offer The activities of company that offer The activities of company that offer
great services buying and selling some great services buying and selling some great services buying and selling some great services buying and selling some
product or service. It includes product or service. It includes product or service. It includes product or service. It includes

Project 5 Project 6 Project 7 Project 8

The activities of company that offer The activities of company that offer The activities of company that offer The activities of company that offer
great services buying and selling some great services buying and selling some great services buying and selling some great services buying and selling some
product or service. It includes product or service. It includes product or service. It includes product or service. It includes

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Portfolio 5
Your great subtitle goes here

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work
in marketing departments of companies try to get the attention of target audiences.

Project 1 Project 2 Project 3 Project 4


People who work in People who work in People who work in People who work in
marketing try to get the marketing try to get the marketing try to get the marketing try to get the
attention of target. attention of target. attention of target. attention of target.

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Phrase Of The Day

Each day is an opportunity It's one thing to say this phrase each day,
another to actually apply it. When you're standing in line at
Starbucks, remember that this day has never existed before.

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United States Social Media
Your great subtitle goes here

Our Analysis

94%
Some features buying and selling a
product or service who work in some
company associated.

Facebook 1.95 M

Twitter 2.60 M

Google Plus 0.50 M

Instagram 0.82 M

348K 754K

Male users Female Users

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Canada Vector Map
Your great subtitle goes here

Our Analysis
Some features buying and selling a

94% product or service who work in a


company associated.

The activities of a company associated with buying and


selling a product or service. It includes advertising, selling
and delivering products to people. People who work in
marketing departments of companies try to get the attention
of target audiences.

Male Female

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United Kindom
Your great subtitle goes here

Our Analysis Our Analysis


Some features buying and selling a Some features buying and

74% product or service who work in a


company associated. 54% selling a product or service
who work in a company
associated.

Male Female

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Worldwide Map
Your great subtitle goes here

Advertising
People who work in marketing.

Security
People who work in marketing.

Finance
People who work in marketing.

Social Media
People who work in marketing.

Target
People who work in marketing.

Delivery
People who work in marketing.

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Brazil Map
Your great subtitle goes here

MARKETING STRATEGIES
The activities of a company selling a product or
service that includes advertising, selling items
and delivering products to people who work on
social media market are the best option.

MARKETING PLAN

STATE 1 60%

STATE 2 83%

STATE 3 73%

STATE 4 83%

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Social Media Devices
Your great subtitle goes here

Social Media Analysis


Facebook 34,000
The activities of a company associated with

82% buying and selling a product or service. It


includes advertising, selling and delivering Instagram 3,542

The activities of a company associated with buying and selling a


product or service. It includes advertising, selling and delivering 543,675
Youtube
products to people. People who work in marketing departments of
companies try to get the attention of target audiences.

Twitter 56,432

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Mobile Devices
Your great subtitle goes here

01
Fast
Buying and selling a product lorem service.
The activities of a company associated.
95%
02 Storare
Buying and selling a product lorem service. 65%
The activities of a company associated.

Vision
Buying and selling a product lorem service. 80%
03 The activities of a company associated.

Mixer
Buying and selling a product lorem service.
The activities of a company associated.
55%
04
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Laptop Features
Your great subtitle goes here

Home Security Marketing Target


People who work in marketing People who work in marketing People who work in marketing
try to get the attention of target. try to get the attention of target. try to get the attention of target.

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Iphone Mockup Features
Your great subtitle goes here

Home Security Marketing


People who work in marketing People who work in marketing
try to get the attention of target. try to get the attention of target.

Maps Battery
People who work in marketing People who work in marketing
try to get the attention of target. try to get the attention of target.

Web Design Web Design


People who work in marketing People who work in marketing
try to get the attention of target. try to get the attention of target.

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iMac & Macbook Pro Mockup
Your great subtitle goes here

APP ANALYSIS
The activities of a company associated with buying and selling a product or service
that includes advertising, selling items and delivering products to people who work
on social media market

The activities of a company associated with buying and selling a product or service that
includes advertising selling items and delivering products to people who work on social
media market

Device 01 Device 02

Photoshop Photoshop
Great Features:
Wordpress Wordpress

Web Design Web Design

Social Media Social Media

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Creative Website Mockup
Your great subtitle goes here

CLOUD TECHNOLOGY
The activities of a company associated with buying and
www.yourcompanyname.com
selling a product or service.

SUPER FAST SERVICES


The activities of a company associated with buying and
selling a product or service.

SHOPPING 24 HOURS
The activities of a company associated with buying and
selling a product or service.

CREATIVE LAYOUTS
The activities of a company associated with buying and
selling a product or service.

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Creative Phone
Your great subtitle goes here

Features
Some features buying
and selling Features
Features Some features buying
Some features buying and selling
and selling

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iPad Mockup Features
Your great subtitle goes here

ANALYSIS: SOCIAL MEDIA


The activities of a company associated with buying and
selling a product or service. It includes advertising, selling
and delivering products to people.

The activities of a company associated with


buying and selling a product or service.

The activities of a company associated with


buying and selling a product or service.

The activities of a company associated with buying and


selling a product or service.

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Macbook Pro Mockup
Your great subtitle goes here

APP ANALYSIS
The activities of a company associated with buying and selling a product or service
that includes advertising, selling items and delivering products to people who work
on social media market

The activities of a company associated with buying and selling a product or service
that includes advertising.

Great Features:

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Bullet Points
Your great subtitle goes here

 The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who
work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing departments of companies.

 The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who
work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing departments of companies.

 The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who
work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing departments of companies.

 The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who
work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing departments of companies.

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Text In One Column
Your great subtitle goes here

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard
Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for
your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as
consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay
for your product as it does developing a demand for that product and fulfilling the customer's needs.

Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data
collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004) Marketing Dictionary Resource: The Common
Language in Marketing website is an ongoing and comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems.
This open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input
from the broader community.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard
Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for
your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as
consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay
for your product as it does developing a demand for that product and fulfilling the customer's needs.

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Text In Two Columns
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Marketing is based on thinking about the business in terms of customer needs an ongoing and comprehensive encyclopedia of globally relevant and
and their satisfaction. Marketing differs from selling because (in the words of standardized marketing terms, activities, metrics, and systems. This open-
Harvard Business School's retired professor of marketing Theodore C. Levitt) source, curated library of definitions combines the insights of leading marketing
"Selling concerns itself with the tricks and techniques of getting people to academics, industry trade associations, and subject matter experts with input
exchange their cash for your product. It is not concerned with the values that from the broader community.
the exchange is all about. And it does not, as marketing invariable does, view
the entire business process as consisting of a tightly integrated effort to Marketing is based on thinking about the business in terms of customer needs
discover, create, arouse and satisfy customer needs." In other words, marketing and their satisfaction. Marketing differs from selling because (in the words of
has less to do with getting customers to pay for your product as it does Harvard Business School's retired professor of marketing Theodore C. Levitt)
developing a demand for that product and fulfilling the customer's needs. "Selling concerns itself with the tricks and techniques of getting people to
exchange their cash for your product. It is not concerned with the values that
Marketing research is the function that links the consumer, customer, and public the exchange is all about. And it does not, as marketing invariable does, view
to the marketer through information--information used to identify and define the entire business process as consisting of a tightly integrated effort to
marketing opportunities and problems; generate, refine, and evaluate marketing discover, create, arouse and satisfy customer needs." In other words, marketing
actions; monitor marketing performance; and improve understanding of has less to do with getting customers to pay for your product as it does
marketing as a process. Marketing research specifies the information required developing a demand for that product and fulfilling the customer's needs.
to address these issues, designs the method for collecting information,
manages and implements the data collection process, analyzes the results, and
communicates the findings and their implications. (Approved October 2004)
Marketing Dictionary Resource: The Common Language in Marketing website is

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