CHAIN AND FRANCHISE

ELEMENTS CHAIN FRANCHISE

DEFINITION • One of a group of stores • A type of license that

engaged in the same kind
of business in different
location and under the
same ownership and
management.
a party (franchisee)
acquires to allow
them to have access
to a business's (the
franchiser)
proprietary
knowledge, processes,
and trademarks

RISK • Take all of the risk on its • Passes some of the

own risk onto other
• It funds the entire investor.
expansion project • Franchising represents
less risk for the parent
company, but it shifts
the risk to the
franchisee.
EXAMPLE Coca Cola Company 7-Eleven, Marybrown,
Subway

 API (Active pharmaceutical ingredients)

Is a chemical or a drug responsible for the pharmacological
and therapeutic activities in the body. It is main ingredient
which treats a disease and disorder. But API cannot be used
in its raw form. Eg; 500mg paracetamol.

 Excipient
Excipient is a pharmacologically inactive subs. formulated
alongside the active pharmaceutical ingredient (API) of a
medication. Eg; coating agent, flavor.