Planning

Business Messages
Putu Irwan 12016000
Timotius Daniel 12016000515
Gabriel Leonardo 12016000579
THREE-STEP WRITING PROCESS

Planning Writing Completing

Analyze Situation
Gather Information
Select Medium
Get Organized
Adapt to Compose
the the
Audienc Message
e
 Revise Proofread Message

Produce Message Distribute Message

Optimizing Your Ti
•50% planning

•25% writing

•25% completing
PLANNING EFFECTIVELY 3
1

2
ANALYZING THE SITUATION

Audience Purpose
DEFINE YOUR PURPOSE
General Inform

collaborate

persuade

Your goals
Specific
audience actions and thoughts
DEVELOPING AUDIENCE PROFILE
• Identify primary audience
• Determine size and location
• Determine composition
• Gauge level of understanding
• Review expectations and preferences
• Forecast probable reaction
GATHERING INFORMATION

Uncover Needs

Find Your Focus

Provide Information