No of Retail outlets

120

120
100
80
39
60 20
40
20
No of…
0
ZARA UCB H&M

70

60

50

40

30 60

20

10

0 3 revenue
2 in billion
ZARA UCB H&M

No of countries
ZARA, 39,
H&M, 20,
22%
11%

UCB, 120,
67%

ZARA UCB H&M

Retail:
H&M :
They have a fixed outlet
size which is 1300 square
feet so as to provide
luxury ambience to the
customers and inspires
them as it gives a feel
that they are at home.
ZARA:
They have 800 square
feet which is less than
H&M but they revamp
their collection every 2 -3
weeks which instigates
the customer to revisit
again.
UCB:
They have a store size of
1500-3000 square feet
which fits the whole
products in one store
and enriches the
shopping experience of
the people.
Information
H&M:
• Setting up a new plant in
India
• Cheap Monday sales.
• Waste cloth collection and
recycles.
ZARA
• Virtual assistance
• Tracking the number of
customer walk In.
• Zara launches online sales
in 106 countries.
UCB
• Empower rural women.
• Research on cloth
materials.

Transportation

UCB warehouse zara

Close to main
Production center

RFID sensor One more

To track ware house
 Pricing:
UCB ZARA H&M

HIGH LOW LOW