Startup Social Entrepreneurs in Indonesia: Market

Entry Barriers and Contribution to Society

keywords: Social Entrepreneurship, Market Entry Barriers

1. What I am doing?
This proposed study aims :
 to identify entry barriers,
 reveal how to overcome
 and contribute
 Slide 7
2. How ?
This study will use:
in-depth interview technique
observation
Primary and secondary sources
Slide 8
3. Why ?
 economic,
 social
 And institutional entry barriers
Why ?
These barriers address the issue of
economies of scale, which is believed
that overcoming these barriers would
determine the success of new firms.
Slide 9
Thank You for Your Time
Ad. 1
 How social enterprises in Indonesia
survive in early years by overcoming
market entry barriers in social markets
such as economic, social and institutional
entry barriers?
 How social enterprises in Indonesia
contribute to economy, social and
environmental sectors where in they
operate?
 2. How ?
Ad. 2
 exploratory,
 inductive
 and case study approach
(as aconsequence to the lack of academic research
into social enterprise in Indonesia and shortage of
theory about it).

3. Why ?
Ad. 3.
 Economic entry barriers are part of financial
issues, such as:
 product differentiation,
 capital requirements,
 customer switching costs,
 technology investment,
 research and technology investment
 and cost advantage.
These barriers are needed by social entrepreneurs
to build up their technology, resources and
competitive advantage that would prevent other
firms to enter the same market.
Slide 6