PROJECT ON

EFFECTIVE
BUSINESS
COMMUNICATION
 CONTENTS
 NEED OF EFFECTIVE BUSINESS
COMMUNICATION
 IMPORTANCE OF EFFECTIVE

BUSINESS COMMUNICATION
 ATTRIBUTES OF EFFECTIVE

BUSINESS COMMUNICATION
 NEED OF EFFECTIVE
BUSINESS COMMUNICATION
 VISUALS- Those people that take in and process information
through their eyes. They also prefer to think, or rather
visualize with their mind’s eye. E.g. – look, see, picture.
 AUDITORY COMMUNICATORS- These people use their
hearing to develop understanding. They talk to themselves in
words that their minds can listen to. E.g. – hearing, listening,
sound.
 FEELING PEOPLE- It doesn’t matter how things look or
sound to them, it needs to feel right
 AWARENESS OF NON-VERBAL COMMUNICATION- Our
senses shape our thinking. We remember and think about
things as we saw, heard, or felt them.
 IMPORTANCE OF
EFFECTIVE BUSINESS
COMMUNICATION
People in organizations typically
spend over 75% of their time in an
interpersonal situation; thus it is no
surprise to find that at the root of a
large number of organizational
problems is poor communications.
 THE COMMUNICATION
PROCESS
 SENDER- this involves displaying knowledge of the subject, the
audience and the context in which the message is delivered.
 MESSAGE- Written, oral and nonverbal communications are effected
by the sender’s tone, method of organization, validity of the argument, what
is communicated and what is left out
 CHANNEL- Messages are conveyed through channels, with verbal
including face-to-face meetings, telephone and videoconferencing
 RECEIVER- These messages are delivered to an audience.

FEEDBACK- Your audience will provide you with feedback, verbal
and nonverbal reactions to your communicated message.
 BARRIERS TO EFFECTIVE
COMMUNICATION.
 LANGUAGE- The choice of words or language in which a sender
encodes a message will influence the quality of communication.
 PERCEPTUAL BIASES- People attend to stimuli in the
environment in very different ways. We each have shortcuts that we use to
organize data. Some of these shortcuts include stereotyping, projection, and
self-fulfilling prophecies.
 INTERPERSONAL RELATIONSHIPS- How we
perceive communication is affected by the past experience with the
individual.
 CULTURAL DIFFERENCES- some dramatic differences
across cultures in approaches to such areas as time, space, and
privacy, the opportunities for mis-communication while we are in
cross-cultural situations are plentiful.
 READING NON-VERBAL
COMMUNICATION
 VISUAL- This often called body language and includes facial
expression, eye movement, posture, and gestures.
 TACTILE- This involves the use of touch to impart meaning
as in a handshake, a pat on the back, an arm around the shoulder,
a kiss, or a hug.
 VOCAL- The meaning of words can be altered significatnly by
changing the intonation of one's voice.
 USES OF TIME- Use of time can communicate how we
view our own status and power in relation to others.
 DEVELOPING
CONSTRUCTIVE FEEDBACK
Feedback taps basic human
needs-to improve, to compete, to
be accurate; people want to be
competent. Feedback can be
reinforcing; if given properly,
feedback is almost always
appreciated and motivates people
to improve.
 ATTRIBUTES OF
EFFECTIVE BUSINESS
COMMUNICATION
It should be understood at the
outset that whether the
communication is oral or written, it
is language that we are primarily
concerned with, and the attribute
of effective communication that
we discuss are mostly aspects of
the use of language.
 COMMERCIAL
ENGLISH
When the words “Commercial English” are
used many people imagine that a special kind
of English is been referred to. It is commonly
thought that the English used in the trading
world is in some ways different from the
English used in everyday life or, say, in
literature. This view is not correct.
Commercial English is English and as such the
usual rules of grammar will apply to it.
 COMMERCIAL
JARGON
Commercial Jargon should not be confused
with Argot (Jargon) which is the specialized
language of occupational and professional
groups while they communicate with each
others
Jargon is “language full of technical and
special words pertaining to a profession” .
 CORRECT WORD
ORDER IN A SENTENCE

Many business letter in English are not

understood because the words in the
sentences have been properly placed.
 TACT

Tact is the skill and understanding

shown by a person in handling people
and situations in such a way that no
offence is caused. A tactful speaker will
not speak ‘not’ & ‘no’ that suggest the
negative tone he will use “remember”
instead of “do not forget” or “avoid”
instead of “do not”.
 4-C’S OF EFFECTIVE
COMMUNICATION
 CLARITY & CONCISENESS- construct short
sentences; use short words instead of long ones; use familiar
words instead of unfamiliar ones; use concert nouns instead of
abstract nouns.
 CORRECTNESS- In a well written business letter or
speech there must be correctness of language and correctness of
information.
 COURTESY- Courtesy is a matter of tone. A polite tone can
be introduce by using terms like ‘please’ or ‘thank you’ and also
by always giving the opposite party the benefit of the doubt.