Professional Documents
Culture Documents
World
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There is an ongoing debate over whether businesses should adapt to the
local environment or if there should be a standard set of principles for
business etiquette around theworld.
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The appropriate etiquette for business varies greatly
from place to place and must be considered before
entering into global markets.
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Business in Europe
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Here are some useful tips to keep inmind:
1
Germans do not like sudden changes in business plans, evenif
it willimprove the outcome.
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2
Negotiations and team work are highly valued inDenmark.
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3
In France, speaking in French is appreciated as it ahighly
valued part of theirnational identity.
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4
In Spain, people place an emphasis on their social life, rather
than their professional life.
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5
In the Czech Republic, do not schedule a meeting for Friday
afternoon or during August. Many Czechs leave town for the
weekend after lunch on Fridays and many businesses are closed
during August.
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Business in Africa
Africa has a strong presence on the map and you may have an
African business trip in yourfuture.
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Here are some useful tips to keep inmind:
1
When entering a social function, shake hands with the person to
your right and then continue around the room going from right
to left. Saygood-bye to each person individually whenleaving.
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2
In the countries with colonial pasts, European etiquette is
socially acceptable. For example, English manners in Kenyaand
Nigeria and Dutch manners in various parts of South Africa.
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3
Soft handshakes are common across Africa. In countries like
Kenya and South Africa, with postcolonial populations, youwill
see European-style handshakes. In Muslim countries, such as
Morocco, men may hold handshakes so long that they become
handholds.
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Business in Asia
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Here are some useful tips to keep inmind:
1
Handshakes are a common greeting and are accompanied by a
nod or bow.
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2
Business cards withboth your native language and the language
of the Asian country you are doing business in are
recommended. Always include your titleon the card.
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3
Business cards are offered with both hands graspedbetween
thumb and forefingers.
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This culture respects personal space, so avoid back patting,
putting an arm around someone's shoulders andhugs.
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Business in the Middle East
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Here are some useful tips to keep inmind:
1
It is important to have a contact in the Middle East who can
make introductions for you.
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2
Face-to-face meetings are preferred.
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3
When entering a meeting, general introductions will begin with a
handshake.
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4
Greet each of your Middle Eastern counterpartsindividually.
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5
The Middle East is known for its lavishgenerosity.
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Business in the UnitedStates
1
In business, American greetings are usually informal.
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2
Stand while being introduced.
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3
Firm-grip handshakes are expected.
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4
Maintain eye contact when shaking someone's hand.
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5
Americans are very direct when communicating.
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Conclusion
There are many factors that must be considered in order to successfully
conduct business in a marketplace foreign from your own. Learning the
language and translating or localizing your products or services for your
target audience is an important step but so is understanding the customs
and etiquette of thatmarket.
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Translation and LocalizationResources
You may gain further insights into global e-business, global SEO,website translation
and country specific cultural facts and related topics by reviewing some previous blogs
written by GPI:
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