Serif

Serif font is mostly used for

magazines masthead and
sublines as it most commonly
used for formal writing. Serif
font tends to have “little feet”
which is how you can
distinguish between serif and
san serif.

Little feet

ABCD Serif
text
 San Serif

San serif font is much more

bolder font and is used more as
an informal font. Some
magazines do use san serif for
their mast heads as it looks much
bolder and catches the eye. It
can be used in contents pages.
San serif is the font that doesn’t
have the “little feet” or edges.
No edges

ABCD
 Mast Head

Typically, the mast head of a magazine will

be serif font and will be easy to read, the
colour of the text will be basic but bold so it
attracts the audiences eye. It will also
match the mise en scene of the model and
the magazine
 Contents

The contents page usually matches the font of the front

cover. The contents title will most likely be serif to match
the masthead. Although for the section headings, the font
is san serif making it stand out and differ from the
headings. The headings are also a different colour to the
subheadings so they attract the reader to the section
they want to read. The headings also tend to be in bold.
 Websites

Often, the websites text matches the magazine therefore the masthead will
match the font whether that be serif or san serif. However for the navigation
bar the font typically used is serif making it more bold and stand out. The font
colour is usually black or a very dark colour to stand out against the white/
pale background