DATA ANALYSIS
OF
CUSTOMER
What is your age?
Total No. of Respondent: - 120
Age group Respondents Percentage
5-15 15 13%
16-25 30 25%
26-35 40 33%
36-50 25 21%
Above 50 10 8%
Total 120 100%
8% 13%
21% 05-15 yr.
25% 16-25 yr.
26-35 yr.
36-50 yr
33%
Above 50 yr.
What is your occupation?
Total No. of Respondent: - 120
Occupation Respondents Percentage
Students 40 33%
Employed 60 50%
Unemployed 20 17%
Total 120 100%
17%
33%
Students
Employed
50% Unemployed
Which brand do you prefer for cold drinks?
Total No. of Respondent: - 120
Brand of cold drinks Respondents Percentage
Coke 84 70%
Pepsi 36 30%
Total 120 100%
Brand of coft drinks
30%
Coke
Pepsi
70%
How many sold drinks do you have drink per month?
Total No. of Respondent: - 120
Drinking capacity Respondents Percentage
0-5 27 24.5%
6-10 35 32%
11-15 30 27%
15-20 17 13.6%
Above 20 02 1.8%
Total 120 100%
1.80%
13.60%
24.50% 0-5
6-10
27%
11-15
32% 16-20
One or more per day
Which soft drink of coca-cola do you prefer mostly for drinking?
Total No. of Respondent: - 110
Name of cold drinks Respondents Percentage
Coke 25 32%
Thumbs up 44 40%
Fanta 07 06%
Sprite 20 18%
Limca 11 10%
Maaza 03 03%
Total 110 100%
3%
10% 23% Coke
Thumps up
18%
Fanta
Sprite
6%
Limca
40%
Maaza
Which size of bottle would you prefer?
Total No. of Respondent: - 110
Size of bottle Respondents Percentage
200 ML 35 31.8%
300 ML 20 18%
600 ML 15 13.6%
1.25 L 25 23%
2L 15 13.8%
Total 110 100%
13.80%
31.80% 200 ML
300 ML
23%
600 ML
1.25 L
13.60% 18% 2L
Which soft drink company advertisement attracts you?
Total No. of Respondent: - 110
Size of bottle Respondents Percentage
Coke 98 82%
Pepsi 22 18%
Total 110 100%
18%
Coke
Pepsi
82%
How well do coca-cola product’s taste?
Total No. of Respondent: - 110
Size of bottle Respondents Percentage
Very satisfied 88 80%
Satisfied 20 18%
Dissatisfied 02 02%
Total 110 100%
2%
18%
Very satisfied
Satisfied
80% Dissatisfied
Opinion of customer on availability of product in the market?
Total No. of Respondent: - 110
Availability of Respondents Percentage
product
Yes 87 79%
No 23 21%
Total 110 100%
21%
Yes
No
79%
Respondent’s opinion about satisfaction level towards company and its
products?
Extremely Low Low Neutral High Extremely high
1 2 3 4 5
Total No. of Respondent: - 110
Scale Respondents Percentage
1 00 0%
2 05 4.5%
3 14 12.7%
4 25 22.7%
5 66 60%
Total 110 100%
0% 4.50%
12.70%
1
2
22.70%
60% 3
4
5
DATA ANALYSIS
OF
RETAILER
Which company of cold drinks are available on the shop?
Total No. of Respondent: - 120
Company name Respondents Percentage
Coke 84 70%
Pepsi 12 10%
Both 24 20%
Total 120 100%
20%
10%
Coke
Pepsi
70%
Both
From which distribution channel you receive better service?
Total No. of Respondent: - 120
Company name Respondents Percentage
Coke 86 80%
Pepsi 24 20%
Total 120 100%
24%
Coke
Pepsi
86%
Are you aware about the scheme of coca-cola?
Total No. of Respondent: - 100
Scheme awareness Respondents Percentage
Yes 70 70%
No 30 30%
Total 120 100%
30%
Yes
70% No
What percentage of discount company is provided?
Total No. of Respondent: - 100
Discount percent Respondents Percentage
0-10% 35 35%
11-20% 45 45%
21-30% 18 18%
More than 30% 03 03%
Total 100 100%
3%
18%
35%
0-10%
11-20%
21-30%
45%
More than 30%
What kind of facility provided by the company for to store cold drinks?
Total No. of Respondent: - 100
Storage facility Respondents Percentage
Visi cooler 64 64%
Ice-box 10 10%
None 26 26%
Total 100 100%
26%
Visi cooler
10% Ice-box
64%
None
Satisfaction with stock maintenance of coca-cola brand?
Total No. of Respondent: - 100
Stock availability Respondents Percentage
Yes 95 95%
No 05 05%
Total 100 100%
5%
Yes
No
95%
Are you satisfied with promotional scheme of coca-cola?
Total No. of Respondent: - 100
Promotional Respondents Percentage
scheme
Yes 78 78%
No 22 22%
Total 100 100%
22%
Yes
No
78%
Respondent’s opinion about satisfaction level towards company services
and its products?
Total No. of Respondent: - 100
Satisfaction level Respondents Percentage
Highly satisfied 30 30%
Satisfied 43 43%
Normal 22 22%
Dissatisfied 05 05%
Highly dissatisfied 00 0%
Total 100 100%
5% 0%
Highly satisfied
Satisfied
22% 30%
Normal
Dissatisfied
Highly dissatisfied
43%
