Kartik Singh

SWOT Analysis
Strengths Weakness

• Extensive network of over 130 destinations • Competition in its sector

across Asia Pacific • Sustaining costs
• Operates in multiple languages • Stiff Challenges in balancing service quality
• Across 6 different communication channels. with pricing
• Truly Asean (Association of Southeast Asian
Nations) airline
SWOT
Opportunities Analysis Threats

• Surge in overseas travel • Rising Fuel Costs

• Partner with other low cost airlines • Rising Labour Costs
• Rise of Other LCCs (Low cost carrier) Market