‘WATCHES’

IN
SBO & MBO

By,

Priyankha & Sabitha

Parameters of Single Brand outlet Multi-Brand Outlet
comparison
BRAND Exclusivity factor helps a Exclusivity of the brand
premium brand command a is lost.
separate image & strong
brand positioning
CONSUMER May not help a consumer Wide choice of
compare different brands, but comparison of different
helps in cross-selling or up- brands
sell.
EXPERIENCE Better Customer relations by Not possible in case of
getting feedback MBO’s
FINANCIAL Expensive Relatively Cheaper &
RESOURCES faster Break-even.
COMMUNICATION premium products are still Lesser price range of
&
PROMOTION catered to in single brand store products & limited
variety
Exclusive outlets
Product Range

Anne-Flore Essentials – Links

 Essentials - Classic
Marxer
 Glamour
Full-Blooded Trends
Ceramic  Sport
Chrono Automatic  Youth
 Being Famous
Lifestyle - For Him
 Fashion II Romance
Lifestyle - For Her  3 Colors
Lifestyle - Sport Technics
Core Collection Sporty looks
New faces
Chronograph Calendrier
Analog Chronograph
Digital Perpetual calendar
Multi-function Dress
Automatic Diamond
Slim Crystal
Trend Style
Glitz Sportissimo
Dress Divers
Classic E2100
 Price range of the watches
Products SBO MBO

FASTRACK 595-3795 1295-2195

SWATCH 1750-16500 4650-10700

CITIZEN 2500-31000 2540-9990

GIORDANO 3200-14500 3750-9250

ESPRIT 1250-11950 4750-9995

fastrack
 Launched in the year 1998 – a brand of Titan

Collection of products with contemporary style

specifically designed for young and distinctive.

Fastrack has chosen to ‘Move on’ & throw open

the doors of its own stores for its young customers.
Denim Grunge Pairs
NewBikers Aluminium Neon – Disc
Army Colour Play Neon
Adventure Digital Fashio XY
Sport n
Basics Essentials
Party
Sun glasses Bags &belts
Mirror Core
Denim New Bags
New Sport
Girls Wrist bands
Bikers Core
Campus Accessories
Army Wallets
Summer Core
SportFall accessories
sport
Price Range
Products SBO MBO

WATCHES 795-3795 1295-2195

SUNGLASSES 695-2295 995-1595
BAGS 895-1995 795-1895
BELTS 495-795 195-595
WALLETS 295-795 595
WRIST BANDS 195-295 195-295
Pricing strategy of fastrack is
“ Image Pricing”

The main plank of the watch market is in

the less-than-Rs.2,000 price category.

Effectively, about 70 per cent of the sales in

the watch industry in India are in this
category.
 Promotional Strategies
“HOW MANY YOU HAVE” which has a hidden
strategy. & ‘Move on’ ad

Sponsorships of college festivals, youth events,

contests and co-branded products & promotions.

Television & Print Media

The conception and ambience of Titan’s own

retail outlets have been a powerful promotional
tool.
Visual Merchandising
Clusters of product are a definite no-no

Highly refined and uniform frontage with window

displays that invite people to walk in.

 Brand offerings are highlighted with the best of

lighting, props & contextual information.

Creative display of their products

Store location
Fastrack is mulling to take the number of its exclusive
stores to 60 across the country by April 2011, from 35 at
present.

Outlets are operated on franchisee model with an

investment of Rs 40-50 lakh, and a floor space of 400-500
sq. ft.

Chennai’s locations :
 Anna nagar  T.nagar  Mylapore  Velachery
Thank you