ECXECUTIVE SUMMARY

Content here

A new kind of different

Table of contents
EXECUTIVE SUMMARY – PAGE 2
AGENCY STRATEGY – PAGE 3
HISTORY – PAGE 4
COMPETITOR ANALYSIS - PAGE 5
SWOT – page 6
environmental analysis – page 7
objectives & budget – page 8
research – page 9
Brand value proposition – page 10
Target audience – page 11
campaign strategy – page 12
big idea – page 13
creative strategy – page 14
print ads – page 15
print & internet ads – page 16
commercial storyboard – page 17
ooh ad – page 18
creative testing – page 19
media strategy – page 20
media choices – page 21
media schedule – page 26
media budget – page 27
brand activation – page 28
evaluation – page 32
creative brief – page 34
bios – page 35

A new kind of different

A new kind of different