NAME: ESTIN LISHA

ROLL NO: 16036

CLASS: TYBMS (HR)
SUBJECT: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
PRODUCT NAME: PEDIGREE
PEDIGREE

Title
 PEDIGREE®
believes that the lovable innocence found in every
dog helps us reconnect with our true selves and
teaches us valuable life lessons. Simply put, dogs
make us better people. And that has a profound
impact on the world in which we live.

That's why it's so important to us to ensure we feed

the good in every dog.
  Nutritional Commitment
PEDIGREE®dry and wet dog food and treats encourage, support, fortify
and fuel a dog's power to be their healthiest and happiest selves at every
stage of life — puppy, adult and senior.
  Commitment to Shelter Dogs

PEDIGREE® believes all dogs make the world a better place — and all dogs deserve a loving
forever home.
The PEDIGREE® Foundation supports shelter and rescue organizations across the country
that work tirelessly to match shelter dogs with loving owners. If you'd like to help Pedigree
help shelter dogs, visit www.pedigreefoundation.org
To help even more shelter dogs, PEDIGREE® recently launched the You Buy We Give
program. Every time you purchase PEDIGREE® food, we donate healthy meals to shelter
dogs in need
 Pedigree Petfoods
Pedigree Petfoods is a subsidiary of the American group Mars,
Incorporated specializing in pet food, with factories in England at Melton
Mowbray and Birstall, Leeds; and offices at McLean, Virginia.
  History
 Manchester

In 1934, Mars Limited, a division of the large

American confectionery company, that had been
based in Slough since 1932, acquired Chappel
Brothers in Manchester. This company took low-
quality meat and canned it as dog food, branded as
"Chappie".
  Melton Mowbray

In 1951, annual sales reached £1m, and the company moved to

Melton Mowbray, using a former sewing-thread mill previously used
by Patons and Baldwins. In 1953, the company operated seven
days a week, twenty four hours a day on a shift system. A
continuous sterilisation process was introduced instead of batch
processing. New dog food brands Pal and Lassie were introduced
during the 1950s. Due to making more than the Chappie product,
the company name changed to Petfoods Ltd in 1956. In 1972, this
became Pedigree Petfoods Ltd. A new factory on Shrewsbury
Avenue in Woodston, Peterborough opened in October 1974 which
originally produced semi-moist products such as Bounce.
 In March 1975, it became the Pedigree Petfoods division of Mars
Ltd. During the 1970s, around 2,500 workers were at Melton and 200
at Peterborough and produced around 400,000 tonnes of animal
food a year and virtually doubled production. The raw materials
came from the Oakleigh Manufacturing company in Ascot. Around
3 million cans were used per day at the Melton plant; cans were
delivered every 30 minutes, to limit storage space, from the Metal
Box company (which became Novar plc). At this time, Whiskas was
the company's biggest product by sales closely followed by
Pedigree Chum, although more in volume was sold of Pedigree
Chum. Whiskas sold four times as much as Kitekat, although only
half as much was spent on advertising Kitekat as Whiskas.[citation
needed]
Towards the late 1980s and in the 1990s, the company came under
much more competition from what became Nestlé Purina PetCare.
A new £22m pouch production line opened in November 2007. The
company is a member of the Pet Food Manufacturers' Association.
  Mars Inc.
Pedigree is now a subsidiary of Mars, Incorporated. The English
division of Mars Inc. has been called Masterfoods since January
2002, until it was split into 4 separate entities in 2007 : Mars
Petcare UK, Mars Complementary Petcare UK, Mars Chocolate UK
and Mars Food UK.
Marketing

The company makes the market leaders Pedigree (dog food)
and Whiskas (cat food), as well as kitekat (cat food)
and Pal (dog food). The slogan used for many years for Pedigree
dog food is "Top breeders recommend it" with a current slogan of
"We're for dogs". For Whiskas the old slogan was "8 out of 10
owners say their cat prefers it" and for Pal it is "Prolongs Active
Life".
In Australia, the Pal dog food brand was progressively
replaced by the Pedigree logo during the 1980s-2000s.
In the United States, the original slogan for the Pedigree
brand was "Recommended by top breeders". It was
replaced in 2007 by "Dogs rule".
Pedigree Biology
  The Pedigree Foundation

In the United States, The Pedigree Foundation is a philanthropic

organization dedicated to helping shelter dogs find permanent homes.
The foundation, created in 2008, provides grants to 501(c)(3) dog shelters
and breed rescue organizations, and help dog lovers adopt, volunteer, and
make donations.
According to the foundation's FAQ site, it has raised more than $4 million
to date.[4] In 2008, it distributed more than $1.1 million in grant money to
more than 500 shelters and breed rescues. Use of awarded grant money
by qualified recipients is virtually unrestricted, but is most often used for
shelter improvements or veterinary care.[5]
THANK YOU...