Factors:

- The place where you learn

- The situation in which you use it
- Perception of the culture of the country
 EXAMPLES:

1. The place where you learn

2. The situation in which you use it
3. The perception of the culture of the country
 SOMETHING INTERESTING REVEALED BY A SURVEY

François
Grosjean
phD
Sample: Japanese-American
women
Asked to complete:
"When my wishes conflict with
my family…”
japanese english
 ANOTHER SURVEY

• SAMPLE: HISPANIC-
AMERICAN WOMEN
• ASKED TO INTERPRET:
Target advertisements
picturing women.