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  • What Is Media?

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    Gulcan Ilgen Saglam
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    The document discusses the roles and power of the media. It explains that the media sets the agenda by determining which issues receive coverage, influencing public perception and priorities. The media also frames how events and issues are interpreted through selective coverage and narrative. Additionally, the media primes the public to view events and political actors in particular ways through pre-analysis coverage.

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    The document discusses the roles and power of the media. It explains that the media sets the agenda by determining which issues receive coverage, influencing public perception and priorities. The media also frames how events and issues are interpreted through selective coverage and narrative. Additionally, the media primes the public to view events and political actors in particular ways through pre-analysis coverage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    10 views14 pages

    What Is Media?

    Uploaded by

    Gulcan Ilgen Saglam
    The document discusses the roles and power of the media. It explains that the media sets the agenda by determining which issues receive coverage, influencing public perception and priorities. The media also frames how events and issues are interpreted through selective coverage and narrative. Additionally, the media primes the public to view events and political actors in particular ways through pre-analysis coverage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    WHAT IS MEDIA?

    WHAT ROLES DOES THE MEDIA


    PLAY?
    MEDIA POWER
    1- Agenda- Setting
    • The process by which it is determined which
    issues are taken up by political actors and
    institutions.

    • Ex: Tsunami receives more media coverage 


    Affects people’s donations
    Gezi vs Penguin
    2- Framing
    • The power of the media to influence how
    events and issues are interpreted.
    3-Priming
    • The process of preparing the public to take a
    particular view of an event or a political actor.

    • Pre-debate analysis

    • https://www.cnn.com/2019/02/17/opinions/joe-
    biden-president-2020-zelizer/index.html

    • https://www.chicagotribune.com/news/opinion/
    zorn/ct-bernie-sanders-trump-cruz-zorn-perspec-
    0131-20160129-column.html

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