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2. For Ordinal Data
create a simple relative frequency table and allow
the end‐user to see the distribution of the results
directly.
Don’t do this:
Not Somewhat Very
Neutral Important Average
Important Important Important
1x3=3 2 x 60 = 120 3 x 5 = 15 4x2=8 5 x 30 = 150 2.96
3% (3) 60% (60) 5% (5) 2% (2) 30% (30) 30% (30)
Do this instead:
Not Somewhat Very
Neutral Important
Important Important Important
(30)
3. Interval Data
Treat interval data as ordinal data if the
intervals are even, otherwise treat it as
nominal data and use a contingency table
for summary.
4. Ratio Data
Using ratio data is rich enough to support
averages as it gives a measure of where
the data is centered (measures of central
tendencies) and dispersion (standard
deviation).
1. Focus on the High‐Points
2. Respect your surveys Limits of
Precision
3. Know when to use Tables and Graphs