Lorenza Kirana (19016091) An overview of Indonesian’s current Consumer Market Fastest Economic increase in G20 (Santoso et al., 2018) GDP Growth 3.5-7% w/ STDev. 0.7 (Santoso et al., 2018) 268M + Population, number 4th behind US (3.48% of world population) BPS data 30% Financial Literacy (2017) Tempo 36% Internet Penetration (2018) Statista Increasing Trend of Indonesian Performance
The largest exports consisting of energy (Coal, oil, gas, petroleum)
Increasing Foreign Direct Investment to Indonesia “Used” to be an agricultural country
Urbanization is high ‘56%’ in 2016! Indicates a shifting in population mindset
about urbanization, whilst most agricultural activities are mainly distributed in rural area. An Unprecedented Transformation on Indonesia’s sectoral Composition from Agriculture to Retail Indonesia’s Traditional Market Remained Apex in the Retail Sector, but soon to be overshadowed by modern retail With room to improve in the technological and financial sector, traditional retail’s shares might soon be depleted or turned into modern retail