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STRATEGIES USED BY
SEARCH ENGINES
INTRODUCTION
• 2.3 million searches everyday by google.
• Majority of search results pages include ads.
• Extremely effective way of driving relevant, qualified
traffic to your website.
WHAT ARE ADS?

• A search engine offers advertisements which appear in

search results on the search bar with the use
of AdWords or advertisements that appear on other
websites through the Display Network
and AdSense program.
WHY DO ADS APPEAR?

• The Google AdWords auction is focused around keywords.

• the words that people are most likely to use when searching for
their product.
• They then bid on these keywords. When users click the ads, the
advertiser pays a certain cost.
ADS COSTS
• The cost of Google ads varies based on a number of factors,
including the competitiveness of your keywords and industry,
your geographic location, the quality of your advertising
campaigns and more.
• In the US, the average cost per click for Google search ads across
all industries is $2.32:
RESULTS
• In 2013, 1.5 million businesses generated $111 billion in
revenue from Google’s search and advertising tools. Advertising on
google can be extremely beneficial for any company with the right
strategy.
• Maximum revenue generated is from advertising.
• Promotes other websites via huge network.
THANK YOU