What Is Social Media?

Establishing A Brand On Social Media

Social Media And The Consumer Funnel
Awareness Stage
Consideration Stage
Purchase Stage
Delight Stage
Advocacy Stage
Define Social Media Objectives

1. Define Purpose
• Identify Business Goals
• Break Into Quantifiable Objectives
Identify The Right Social Media Channel Mix
Facebook
Starbucks
Twitter
Instagram

CHANNEL’S PROS CHANNEL’S CONS

1. Useful to target women and youth 1.Absence of website linking/direct selling

2. Visual platform 2. Only for visually attractive content

3. Real time update

GoPro
LinkedIn
Identifying The Right Channel Mix
• Identify objective and purpose
• Match your TG with that of channels
• See what the industry and your competitors are upto
Axis Bank
Build An Audience
1. Create Value Proposition
1. Interest Based
2. Incentive Based

2. Promote Social Media

1. Influencer Outreach program
2. Use Paid Mediums
Create A Social Media Plan
1. Define the objectives
2. Define the strategies
1. Always on
2. Campaign
3. Create social media calendar
Creating The Social Media Calendar
Create ORM Strategy
Practical
• Creating Facebook and Instagram Ad Campaigns
• Twitter: The Network Effect