Branchless Banking

Group Members
Ahmed Hashim Murad-(BME-1023)
Hassan Zahid Ali (BME-1049)

Presented to:- Sir Khalid Jameel

Course (Business Finance II )

Dated :- 23-10-2010
What is Branchless Banking ?

Branchless banking is a type of banking that

takes place where the banking customer does
not need to visit a branch or central location of
the bank. Rather, banking business may be
completed through technological services, such
as online, over the phone, or through an ATM;
alternatively.
 Models of branchless Banking

There are 2 models offered by branchless

Banking

 One to one model

 Many to Many model
 One-to-one (1-1) Model

In this model one bank offers mobile phone

banking services in collaboration with a specific
Mobile Operator Like e.g. telenor.
As a consequence, the services may only be
offered to customers using mobile connection
of that specific cellular company.
The example of this model is Easy Paisa by
telenor
Many-to-many (∞-∞) Model
In this model many banks and many mobile
networks join hands to offer services to virtually
all bankable customers.

It is just like the existing ATM network in the

country where customer of any bank can use ATM
of any other bank.
 Facilities offered by Branchless
Banking System

1. Opening and maintaining a BB Account

2. Account-to-account Fund transfer

3. Person-to-person Fund Transfers

4. Cash-in and Cash-out

 Target Market

1. Employee
2. Household’s
3. Business Man

•
 Customer Benefits

 Convenience
 secure
 Instant Transaction
 24/7 Customer Support
 Purchase Mobile vouchers
Major Branchless Banking Service
Providers in Pakistan

Market Leaders in Branchless Banking:

1. Easy Paisa (Telenor in collaboration with
Tameer Microfinance bank)
2. Omni Shop (UBL)
 Easy Paisa

The largest branchless banking service in

Pakistan which offers the most convenient
access to Financial Services for all BB
account holders.
 Easy Paisa

Easy paisa offers two kind of services :

1.Over-the-counter (OTC) products:

where the customer can go up to any of the
5500 plus certified merchants for financial
transactions

2. Mobile products:
where the customer can use their mobile
handset for financial transactions.
 Bill Payment
Charges on payment of bills:
• Rs. 10 to be charged from the customer
for any Utility Bill Paid of any
denomination
• No FED is applicable here
 Transaction limits for Bank
Account
 The following transactional limits apply to all
easypaisa Mobile Account, as regulated by the
State Bank of Pakistan.
 Rs. 10,000 per day,
 Rs. 20,000 per month and
 Rs. 120,000 per year.

 A customer can only keep a maximum of Rs.

60,000 in his easypaisa Mobile Account at any
time
 Money Transfer
(from an easypaisa Mobile Account to another easypaisa
Mobile Account)
Slab
Slab Total
Start Charges FED*
End Charges
Rs/
1 1000 20 3.20 23.20
1001 2500 40 6.40 46.40
2501 4000 60 9.60 69.60
4001 6000 80 12.80 92.80
6001 8000 100 16.00 116.00
8001 10000 120 19.20 139.20
16% FED is applicable on banking services charges“
 Money Transfer
(from a CNIC to an easypaisa Mobile Account) `

Slab Slab Total

Charges FED*
Start End Charges
1 1000 30 4.80 34.80
1001 2500 60 9.60 69.60
2501 4000 90 14.40 104.40
4001 6000 120 19.20 139.20
6001 8000 150 24.00 174.00
8001 10000 180 28.80 208.80

16% FED is applicable on banking services charges“

 Omni Dukan
• Is another service just like telenor easy paisa which
is in direct competition
• People without a UBL Omni bank account will also
be entertained at a UBL Omni Dukaan
• Located in more than 100 cities
• Customer can open a UBL Omni bank account at any
UBL Omni Dukaan
• Omni account holders can make
– utility bill payments,
– send or receive money,
– purchase mobile card vouchers and
– make postpaid mobile bill payments.
THANK YOU !