Advertisements analysis

Submitted by : Somrita Sen

TPS – B Roll- 18-109
 The Advertisement is trying to tell customers about the new
innovation made by Samsung electronics the LED TV
 Punch line : the whole new species of TV : attracts readers with key
words “new Species”
 Image : Birds are used to show unique features of new
SAMSUNGS LED TV along with that company is trying to show
that there design is made keeping environment in mind
 Logo : Three colors Red Green Blue
have been used as these three are the primary colors and
responsible for maximum color formation.
 The text : The text clearly describes about the new innovation
product by Samsung and primary focusing on the picture quality,
colors, ultra slim design, and environment friendly technology
used.
 USP : All new technology exclusively with only Samsung.
 The Advertisement is trying to tell customers about the new
pocket size laptop with all features
 Punch line : Imagine a laptop you don’t need a lap for
 Image : 2 person one of them unable to find place to keep his
dish, while the other one with Samsung mobile PC is easily able
to fit him self in the same small place and he even does not needs
his lap. Also the features and specs in both the devices is same.
 Ads typically focuses on the business class people and people
whole like portability.
 The text : The text describes in-depth features of the Mobile PC .
Text and windows vista and other logos tell that the product is
no less than a regular laptop. With all the text company wants to
differentiate its product with other executive phone
 USP : Mobile size laptop with all the necessary features.
 The Advertisement is about 100% shock resistant flash drive.
 Punch line : His notebook may crash but his drive won’t & SOLID
STATE RELIABILITY : the keyword solid state reliability it self
it self attracts viewers who are concerned about their data
security
 Image : person running with his laptop – company is trying to
show that person is very confident about his data security. This
confidence is all because his data is stored in Samsung SSD flash
drive
 Ads typically focuses on the business class people and people
whole like portability and security
 The text : The text describes in-depth features of the flash SSD
drive and talks about enhanced MTBF mean time between failure
and extended battery life
 USP : very light weight 100% shock proof Flash Drive
 The Advertisement is about Samsung new high definition.
 Image : images shows how a things can change between a blink
of eye and Samsung HD camera can even capture that
 Advertisement typically focuses on the professional camera
professionals and people who love high definition photography.
 USP : very high speed camera
 The camera captures objects even when they are moving at high
speed.
 The Advertisement is about more lively Samsungs LED TV
 Punch line : INTENSE
 Image : base ball players virtually coming out the TV and viewers
getting amazed. Through images company is trying to convey
the ultra sleek size of Flat TV ultra clear picture quality of LED
TV
 The text : through text in advertisement company tells that the
user of the TV will not just only see the images but will actually
feel the thrill and excitement.
 The Advertisement is about Samsungs new music phone.
 Punch line : Unbelievable, Try it, It will blow your mind too
 Characters used: Aamir Khan . Aamir khan has been used in the
advertisement as he was in limelight because of his most awaited
movie “Gajini” and he was in all new getup and hairstyle. In
advertisement Aamir khan is trilled with the surround sound and
sound quality of new Samsung Beat 450 mobile.
 Target customers : music lovers cell phone users.
 The Advertisement is about Samsungs mobile tracker technology
 Punch line : Re chura ke kahan jayega
 Characters used: Thief and care free user of Samsung mobile
user. Thief robs the Samsung mobile and runs thinking that the
owner might be running to catch him but unknowingly re returns
to the same place and besides same owner. Ad emphasizes on the
facts that Samsung mobiles can not be stolen because all their
mobiles are embedded with mobile tracker technology hence if
suppose a mobile has been stolen it can be easily traced.
 Target customers : every section of population using mobile
phones
 USP : advanced mobile tracker technology.
 The Advertisement is about Samsungs slim LCD TV
 Punch line : Design that performs
 Characters used: Couples designing there new home with all
costly and precious things, love and feelings and gives the special
place to Samsungs LCD TV and telling that it is the master piece
in there home. Through this advertisement company wants to
focus upon the crystal design of their LCD TV
 Target customers : people who loves design along with
technology
 The punch line also focuses on the same fact that Samsung LCD
TV is among the best in design as well as performance.