SWOT ANALYSIS AND SUSTAINABLE

BUSINESS PLANNING.
 WHAT IS SWOT ANALYSIS?

 Swot analysis is a Strategic planning technique used to help a person

or Organization To identify Strengths, weaknesses Opportunities And
Threats related to Business competition or project planning.
 DIFFERENCE B/W INTERNAL AND EXTERNAL FACTORS?

 Strengths And weaknesses are internal factors. This means that

They are with in the control of Business. They may refer to the
Aspects of marketing,finance or Manufacturing
 Opportunies and threats are external factors. This means that
they Outside the Control of business.This may include
Environmental Changes,Economic situations,social changes or
Technological Advances.
 HOW IKEA HAS MANAGED MINIMIZE THREATS TO ITS
BUSINESS?
 Social trends: Ikea has building Online help to guide customers
A more sustainable life. They support Customers With tips and ideas
To Reduce their Impact on Environment. This will Also save Them money.
 Market Forces: Ikea is Large Enough to enjoy Economies of Scale.
Economies of sale gives business a Competetive Edge If cost saving are
Then Passed onto the customers in the form of lower prices.
 Economic forces: Ikea lowest prices Create appeal amongst its Customers
In their tought Financial times. Its Vital is to keep prices as low as possible.
They provide best quality and designs in best prices. Communication also
Plays a vital role here.
CONTRIBUTION OF SWOT ANALYSIS IN IKEA’S
BUSINESS GROWTH.

 Ikea improved by assessing it external and Competitive environment.

This will reveal The key opportunities it can take And threats he had to
Deal with. Ikea respond to both internal and external issues in a
Dynamic manner By using its strengths and reducing its weaknesses.
Through this Ikea is able to generate its business growth and strong
Identity in market.
 CENTRAL IDEA.

 TheCentral idea of This case study is that:

a SWOT analysis of your business will enable you to make a solid strategic plan for
your business‘s growth. This also makes the information easier to deal with for strategic planning purposes.