Professional Documents
Culture Documents
Chapter Two: Company and Marketing Strategy Partnering To Build Customer Relationships
Chapter Two: Company and Marketing Strategy Partnering To Build Customer Relationships
Business Marketing
objectives objectives
• Build profitable • Increase
customer market share
relationships • Create local
• Invest in partnerships
research • Increase
• Improve profits promotion
Market Market
penetration development
Product
Diversification
development
Budgets Controls
Functional organization
Geographic organization