ABOUT FMCG

• Fast-Moving Consumer Goods (FMCG) are products that are sold quickly and at
relatively low cost.
• These includes non-durable products such as, packaged food, beverages, toiletries,
etc.
• Some FMCG products are highly perishable such as, meat, dairy products,
vegetables, fruits, baked foods, etc.
• Packaging is very critical for FMCGs.
• The profit margins in FMCG products are relatively low, so the generally sold in
large quantities.
• It is classic low margins and high volume business.
• The consumers buy these products more frequently.
We have taken 5 companies in the Fast-Moving Consumer goods. They
are namely:-
1. Hindustan Unilever Ltd.(HUL)
2. Parle agro
3. Amul
4. Nestle
5. Indian Tobacco Company(ITC)