Methodology and methods are two

terms, treated as synonyms.

Methodology is broader and envelops
methods.
It is understanding the social-
organization context, philosophical
assumptions, ethical principles and
political issues of the enterprise of
researches who used methods.
Methodology Method
 Applied research:
Pure research:
conducting for the Intended to bring
purpose of acquiring about some direct
knowledge benefit to human
kind.
 Objective
type of
research

Explanatory
research

Exploratory Descriptive
research research
Qualitative
Research

Quantitative
research
Empirical: Research is based on direct
experience or observation of the researcher.

Logical: research is based on valid procedures

and principles.

Cyclical: Research starts with a problem and

ends with a problem
Analytical: research utilizes proven analytical
procedures in gathering data, whether historical,
descriptive, experimental or case study.

Critical: research exhibits careful and precise

judgments.

Methodical: research is conducted in a methodical

manner without bias using systematic method and
procedures.
Valid and Verifiable: this concept implies that
whatever you conclude on the basis of your findings is
correct and can be verified by you and others.

Systematic: this implies that the procedures adopted

to undertake an investigation follow a certain logical
consequence.
 Service Service
Service Professi
administr Consume
Provider onal
ator r
Discovers
answers
of the
questions
 •To gain familiarity with a phenomenon
•To achieve new insights
•To portray accurately the characteristics of a
particular individual, situation or a group
•To determine the frequency
•To test a hypothesis of a casual relationship
Research is equally important to social scientists for analyzing
social relationships and seeking explanations to various social
problems.
Research in social sciences is concerned with both knowledge
for its own sake and knowledge for what it can contribute to
solve practical problems.