Principles of

Graphics and Design

 It describes the
placements of equal
weight on the page.
BALANCE
The 3 types of balance
are symmetrical,
asymmetrical, and
radial.
 It describes the
MOVEMENT flow of elements
on the page.
 Visual elements
PROPORTION create a sense of
unity where they
relate well with
one another.
 These are the
repeating visual
PATTERN, element on an
REPETITION image or layout
AND RHYTHM to create unity in
the layout or
image.
 This uses several
VARIETY design elements
to draw the
viewers
attention
 An area in the
design that may
appear different
EMPHASIS in size, texture,
shape or color to
attract the
viewer’s
attention.