This document provides an overview of McDonald's corporation including its history, current CEO, business strategies involving product mix, place mix, promotional mix and pricing. It also details McDonald's strengths as a strong brand with standardized processes, weaknesses as having limited flexibility and low diversification. Opportunities include expansion and diversification while threats include competition, health trends, and regulations. The financial summary shows revenues decreased in 2018 but net income and earnings per share increased while current and quick ratios improved.
This document provides an overview of McDonald's corporation including its history, current CEO, business strategies involving product mix, place mix, promotional mix and pricing. It also details McDonald's strengths as a strong brand with standardized processes, weaknesses as having limited flexibility and low diversification. Opportunities include expansion and diversification while threats include competition, health trends, and regulations. The financial summary shows revenues decreased in 2018 but net income and earnings per share increased while current and quick ratios improved.
This document provides an overview of McDonald's corporation including its history, current CEO, business strategies involving product mix, place mix, promotional mix and pricing. It also details McDonald's strengths as a strong brand with standardized processes, weaknesses as having limited flexibility and low diversification. Opportunities include expansion and diversification while threats include competition, health trends, and regulations. The financial summary shows revenues decreased in 2018 but net income and earnings per share increased while current and quick ratios improved.
McDonalds PRESENTED BY : GURUPRASAD DASH 18BSP3501 Introduction: • McDonald's – originally owned by Dick and Mac McDonald.
• Ray Kroc - signs a franchise
agreement in 1954.
• Current CEO – STEVE
EASTERBROOK
• McDonald’s entered the Indian
market in 1996. Business Strategies : Product Mix: McDonald’s provides mainly food and beverage products like hamburgers, sandwiches, salad, fries, coffee, nuggets etc. Place Mix: McDonald’s restaurants are the most prominent places where the company’s products are distributed. Some places are restaurants, kiosks, website and McDonald’s mobile app Promotional Mix: McDonald’s uses the following tactics in its promotional mix like advertising, sales promotions, public relations, direct selling Pricing: McDonald’s pricing strategy involves price bundling combined with psychological pricing. Affordable. Swot analysis : Strength Weakness Strong brand image Limited process flexibility
Moderate market Low product
diversification diversification
Standardized processes Vulnerability to Western
market decline Swot analysis : Opportunity Threat
Expansion in developing Aggressive competition
countries Product diversification Healthy lifestyles trend
More franchise – less risk. Safety trends and regulations
` Financial summary : Parameter F.Y. 2017 F.Y. 2018 Revenue $22.82 B $21.20 B Net Income $5.19 B $5.20 B Earnings Per Share (EPS) $1.47 $2.10 Current Ratio (CA/CL) 1.28 1.53 Quick Ratio 1.13 1.52