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PROJECT REPORT
ON
“A Study on Customer Relationship Management in the Field of Marketing
Of BMW At Munich Motor’s Raipur”
• Marketing is used to create the customer, to keep the customer and to
satisfy the customer. With the customer as the focus of its activities, it
can be concluded that Marketing is one of the premier components of
Business Management - the other being Innovation. Other services
and management activities such as Operations (or Production), Human
Resources, Accounting, Law and Legal aspects can be "bought in" or
"contracted out".
COMPANY PROFILE
OBJECTIVE OF THE STUDY
• To get in depth knowledge of the topic under
structure.
• To study the effectiveness of Marketing
Communication.
• To study the factors which influence purchase
decision.
• To study the factors which the purchase in
BMW Munich Motor’s.
RESEARCH METHODOLOGY
• Research methodology is a set of various
methods followed to find out information
regarding production, sales, market and
marketing strategies, human resource ,
promotion , etc.
It is a systematic way which consists of series
of action, steps necessary to effective carry
out research and the desired sequencing of
these steps.
Research will be conducted through
RESEARCH DESIGN
RESEARCH INSTRUMENT QUESTIONNAIRE
DATA SOURCE PRIMARY AND SECONDARY
DATA
SAMPLE SIZE 50
SAMPLE LOCATION RAIPUR