Business

Strategies
 Contents
Business strategy

Introduction of the organization

Roles of organization

Responsibility of organization

Resources

Monitoring and evaluation

What you mean by business
strategy?
"Strategy is the direction and scope of an organization
over the long-term: which achieves advantage for the
organization through its configuration of resources
within a challenging environment, to meet the needs
of markets and to fulfill stakeholder expectations.

Planning 
Where we are  Where we 
now ? gap want to be
•The Hongkong and Shanghai Banking Corporation Limited has been present
in Sri Lanka for 116 years.

•Established its first branch in Sri Lanka on 1 July 1892, just 27 years after it
began in service in Hong Kong and Shanghai.

•HSBC's Retail Banking and Wealth Management services (RBWM ) HSBC's

global banking ,HSBC Premier and HSBC Advance customer.

•These services are support by 15 branches and 2 Premier centers.

•HSBC also offers a range of local market leading HSBC credit cards which
are globally recognized and tailored to meet different aspirations .
•Cargill’s is Sri Lanka’s largest modern retailer with more than 50% of the
modern trade market share.

•Today the Cargill’s retail operation has grown to 163 outlets spread across
the 25 districts, as ‘Cargill’s Food City’ , supermarkets, ‘Cargill’s Express’
convenience stores and Cargill’s ‘Big City’ hypermarket

•In its short span of operation of 28 years, Cargill’s Food City has been
consistently rated among the most valuable brands in Sri Lanka as per the
Brand Finance Index rating.
 Roles of the organization
HSBC
•Aim to be the world’s leading
financial services company.
•To exceed customer expectations in
service quality.
•Delivering world class customer
experiences through a dynamic.
•To be a pioneer in the
implementation of technologies for
its customers, employees and
shareholders.
•To make a positive contribution to
the community
Cargills
•To be a global corporate role model in
community – friendly national
development.
•Serve the rural community, our
customers and all other stakeholders,
through our core business
•Reducing the cost of living
•Enhancing youth skills
•Bridging regional disparity by
enhancing local and global markets.
 Responsibility of the organization
HSBC Cargills
•Improving service quality level. •Focused on customer delight

•Good knowledge in customer •An accountable and responsible

expectation, excellent relationship and corporate citizen.
good contact with customer.
•Respecting our culture, our country
•Introducing new techniques and user and the law.
friendly product and technologies for
customers to get quick service. •'Green' concepts of Reduce, Reuse
and Recycle
•To keep updated in assets and capital
structure display the updated •Spreading and winning Love through
information in info zone, media (paper, food
business magazine)

•Organizing CSR activity in bank level

 Resource requirement
HSBC Cargills

To execute a strategy capacity need an A resource audit is a review of all

entirety change in resources. aspects of the resources the
organization uses.
•Resource planning at operational level
•Material inputs
•Budgets
•Human resource
•Strategic direction
•Management
•Knowledge
•Finance

•Intangible assets

•Knowledge
Monitoring and evaluation - HSBC

Satisfactory resource will be allocated to ensure that each activity is

monitored and evaluated the overall impact of each tactic.

•Customers

•CEO /Head of department / Executives

•Employer

•Public / Government
To monitor performance if they are receiving accurate, timely, relevant
measurement developed a balanced scorecard, it begins with a definition of
strategy objectives, company-wide and business unit targets and individual
measures and targets, anything can be measured through the balanced
scorecard.

For example

Balanced Scorecard Exercise for customers
How do customers see us?
Rates and charges
Accuracy data
Customer Calls/Complaints
Customer Satisfaction Score
Staff Courtesy/Helpfulness
Staff Responsiveness
Staff Professionalism
Access to Information
Innovation
Perspective
Internal Business
Financial
Monitoring and evaluation – Cargills
According to the rational model, individual strategies have to be evaluated,
according to a number of criteria, before a strategy or a mixture of strategy
is chosen;

•Suitability

•Feasibility

•Acceptability
The balance score card only measures strategy. It does not indicate that the
strategy is the right one. A failure to convert improved operational
performance in to improved financial performance should send executives
back to their drawing board to rethink the company strategy or its
implementation plans
THANK YOU