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To make a product or service known about in

order to sell it, for example using the internet,


magazines, television or billboards.

Example:

 The product was heavily advertised in local media.


A piece of paper, or several pieces of paper folded
together, that gives information or advertises
something:

Example

 Staff stood outside the supermarket handing out


leaflets advertising the promotion.
A short, easily remembered phrase used by an
organization so that people will recognize it or its
products.

Example:

 he company's advertising slogan in the 1970s and


1980s was "You can be sure of Shell"
An act of sending letters, packages or electronic
messages to a lot of people at one time.

Example:

 Maybe a mailshot should be sent to all customers to


notify them of the product changes.
The business activity that involves finding out what
customers want, that information to design products
and services and selling them effectively.

Example:

 Mr. Harris was previously director of sales and


marketing.
The particular group of people to which an
advertisement, a product, a website or a television or
radio program is directed.

Example

 The new campaign aims to reach a target audience


of consumers 45 years old and younger.
A very large sign in a public place on which
advertisements are shown:

Example:

 billboard advertising can be an effective way of


positioning a new Brand in the mind of consumers
The process of telling people you know about a
particular product or service, usually because
you think it is good and want to encourage them
to try it.

Example:

 We get most of our clients by word of mouth.


The study of people in a particular area, to discover
how many have particular characteristics and to
record changes in the number of males, females,
births, marriages, deaths, etc.

Example:

 Demography is the statistical study of human


populations.

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