physical characteristics OF GOODS - Features

of a substance that are primarily sensory

and generally measurable, such as area,
hardness, smoothness, shape, color, weight,
volume, etc. See also functional
characteristics.
Packaging
The wrapping material around a consumer
item that serves to contain, identify, describe,
protect, display, promote and otherwise make
the product marketable and keep it clean
Product warranty
if the product is damaged or defective, companies offering
a full warranty must repair or replace it within a
reasonable time. A limited warranty works similarly, but
with greater restrictions. A limited warranty might cover
only specific parts or certain types of defects.
Seller reputation
is an important asset because buyers often
chooses sellers on the basis of their reputation. ... We
introduce a unifying framework that embeds a number of
different approaches to seller reputation, incorporating
both hidden information and hidden action.