Topic

Product and Market Survey of

IFFCO

Name :Abinash Mohanty

Dual Degree Marketing
Regd. No:1471091015
ABOUT IFFCO(INDIAN FARMERS FERTILIZER
COOPERATION):
IFFCO ,which is currently celebrating its
golden jubilee is the largest fertilizer
producing company in Asia.
It was established on 3rd November 1967 with
two proposed plants at kalol and Kandla(both
at Gujrat).
IFFCO is wholely owned by cooperative
societies.
Number of cooperative societies with IFFCO
has increased from 57 in 1975 to 36000 in 2018.
PRODUCTS OF IFFCO:
Urea
NPK(Nitrogen, Phosphorus, Potassium)
NP(Nitrogen ,Phosphorus)
DAP(Di Ammonium Phosphate)
Bio Fertilizers
Water Soluble Fertilizers
Plant Growth Promoter e.g Sagarika
UREA SAGARIKA
PRODUCTION UNITS OF IFFCO:
Being a renowned fertilizer producer IFFCO has
owned 5 different production units/plants all over
India.
1. KALOL
2. KANDLA
3. PHULPUR
4. AONLA
5. PARADEEP
Among these plants DAP is only produced at
PARADEEP plant and Urea is produced at KALOL,
AONLA & PARADEEP.
Marketing of IIFCO’s products is channeled through
different cooperative societies in over 29 states
and 7 union territories of India.
 IFFCO

e-BAZAR IFFDC PAC OSCMF OAIC RCMs

PAC RETAILERS RETAILER

FARMER FARMER

FARMER FARMER FARMER

DISTRIBUTION CHANNEL:
Most of the transports are being done by
railway(91%) and roadway(9%).
If wagons arrived at rake
points/platforms are not cleared in the
given time, the logistic company has to
pay a demurrage rate of 150 Rs per
wagon to the platform authority.
FARMERS SERVICE CENTERS:
FSCs sell fertilizers directly to the
farmers.
They also provide technical know-how
and different services.
At present there are 168 FSCs spread
throughout the country.
IFFCO-NCDC SOCITIES:
IFFCO has collaborated with National
Cooperative Development
Corporation(NCDC) to develop village level
societies on the pattern of FSCs.
1450 societies were adopted and Rs 42.82
million was given to them as margin money.
Previously Rs 30000 to Rs 40000 was
provided to each society.
After revision the loan amount has been
increased upto Rs 100000.
It is routed through state govt. in the form
of equity.
SERVICES TO FARMERS:
Extension & Education Programmes
Seed multiplication Programmes
IFFDC Project
Cooperative Rural Development Trust
Support to cooperative movement
CELEBRATION OF GOLDEN JUBILEE YEAR BY
IFFCO:
Farmer’s education and balanced
fertilization
Grassroots cooperative development
Overall rural development
Ammonia Urea complex
IFFCO KISAN SANCHAR LTD.:
IFFCO together with telecom major Bharti Airtel
has promoted IKSL.
The telecom products of Airtel are made available
for farmers.
During 2017-18 ,everyday 2-3 voice messsages were
being forwarded to about 2 million subscribers.
‘IFFCOKisan’ mobile application made by IFFCO was
also downloaded by more than 4.50 lakh users.
This app provides informations about weather
forecast ,agricultural market information and agri-
commodities etc.
The information is provided by 10 indian languages
with voice support.
PROMOTIONAL ACTIVITIES:
Framer’s Meeting
Field Day(FD)
Sales Point Personnel Training(SPPT)
Crop Seminar
Rural Sports
Women Empowerment
Soil Test
Tree Plantation
Paintings
Medical Check-up
Vet. Check-up
THANK YOU