Marketing Research

1.Defining the research problem and research objectives

• To know about the potential competitors of the brand
• To find out the perception of consumers towards AMUL Brand
• Factors that influence the buying decision at households
Objectives
• To know about the preference of amul brand in comparison to
other brands
2.Developing research plan-
• Data Sources
• Sampling plan
• Contact Methods
3 . Collect the information-
• Ensuring the right questions are asked, and right language is used
• Questions can be asked in amul parlours to get instant information
• Coupons and discount can be given to people replying to questions
at fast rate

4. Analysis Of information
• Computing Measures of dispersion for variables
• Quantitative analysis through bar charts, pie charts etc

5. Present the findings-

• There are major competitors in the market 2 of regional were KCMF
and TNCMPF
• People prefer Amul butter over any other brand

6. Making the decision-

• Awareness of amul products other than milk needs to be increased